From innovative electric bikes to the new best road bikes, 2025 has it all! In Primera’s latest blog, we’ll take you through some of the bikes to look out for.
When it comes to choosing the perfect road bike, it’s easy to be overwhelmed by the variety and quality of…
Pinarello: a brand synonymous with performance, design, and cycling heritage. In the world of elite cycling, there are few brands…
With the weather getting warmer, Spring is the ideal time to get out on your bike. After months of dark…
In recent years, and more so since the first lockdown, gravel bikes and road bikes have soared in popularity. With…
In the cycling world, road bikes are a firm favourite, offering stability, agility and speed. Due to their high-performance build,…