When it comes to choosing the perfect road bike, it’s easy to be overwhelmed by the variety and quality of options available. Should you choose an aluminium or carbon fibre frame? What size gearset is best for your riding? Does the choice of wheels really matter? Fortunately, if you’re looking for road bikes in Bournemouth or Poole, help is available just on your doorstep. Whether your first set of wheels or a high-end, custom-made masterpiece, here’s why Primera Sports is the place to go.

Different Ranges For Every Cyclist

Beginners: If you’re just dipping your toes into the world of cycling, Primera Sports has an excellent selection to help you hit the road with confidence. Road bikes from Cube and Merida offer reliable choices that give newcomers a balanced combination of comfort and performance. For example, the Merida Scultura 100 features a lightweight aluminium frame and a full carbon tapered fork. This is ideal for getting the feel of the roads with plenty of options for future upgrades as your enthusiasm grows.

Intermediates: Have a few miles under your belt and looking to up the ante? Merida again have a fantastic range of options, but you could also dive into the selection of Specialized road bikes and Orro road bikes. The Orro Gold Evo 105 is a fantastic choice for comfortable longer distances while still having the punchiness to race up those hills when they appear on the horizon.

Advanced Riders: If you’re an experienced cyclist craving a machine that’s top-of-the-line, Primera Sports arguably has the best selection of road bikes in Bournemouth and Poole. For the best of the best, we recommend Pinarello, though there are also solid road bikes from Merida and Specialized at this price-point. And if we had to name a specific model, it would be the Pinarello Dogma F. There’s a reason seven of the last 11 Tours de France have been won on a Pinarello road bike.

Customisable Options

The beauty of a road bike lies not just in its build but also in its ability to reflect the rider’s personality. At Primera Sports, customisation is not so much an option as a journey. We provide full road bike frame building services complete with professional fitting to your specifications.

Aluminium, steel, or carbon fibre frame? Each frame material offers a unique riding experience. Or do you want to elevate your ride quality with a selection of lightweight, responsive carbon fibre wheels? Or upgrade your old gearset for the smoothest experience? If you’re looking for customisable road bikes in Poole and Bournemouth, you’re in luck. Our team of friendly experts will answer any questions you have and set you up with the best ride. Primera Sports has you covered.

Electrify Your Ride

Why limit the electric experience to cars and scooters? Electric road bikes in Poole and electric road bikes in Bournemouth have recently seen a huge surge in popularity. And with brands like Pinarello stepping into the e-bike arena, riders are in for a treat. The electric range of Pinarello road bikes – the Nytro E5 and Nytro E7 – balance aerodynamic design with cutting-edge technology, ensuring you can tackle any uphill climb with ease.

The Complete Pinarello Experience

For those seeking the ultimate in precision performance, Primera Sports offers a unique experience with top-end, fully customisable Pinarello road bikes. The process is intimate and detailed with an end product that will make riders from the Grand Tours look on with envy:

  • Initial Discussion: Visit either of our stores in Poole and Bournemouth and discuss the foundational elements of your ultimate bike. We’ll run through your goals and preferences before working with you to select a custom frame and parts.
  • Confirming Upgrades: Come back once it’s all arrived and we’ll go through a measurement session to ensure everything fits perfectly to your body geometry. This is also our chance to fine-tune settings to individual preferences.
  • Finalising And Taking Home: On your final visit, your dream Pinarello road bike will be ready and waiting. We’ll complete a few final adjustments and then you’re all set to take it out on the road!

Are you looking for a road bike in the Poole or Bournemouth area? Whether it’s your first experience on two wheels or you’re crafting a bespoke racing machine, our experts are on hand to help. Call us on 01202 775588 or browse our full range of road bikes online. Don’t forget, we offer flexible 0% finance options and also allow you to spread the cost with Cyclescheme. Explore our bikes today!