Primera Sports | Mountain, Electric, Road and Fitness Bikes

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MERIDA SCULTURA 9000 – Sram Red eTap AXS

~~£7,750.00~~ £5,999.99

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ORRO Gold Evo 105 FSA

£1,599.00

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Merida Reacto Disc 10KE – Dura-Ace Di2

~~£7,500.00~~ £5,999.00

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4 Tips For Electric Bike Maintenance

4 Tips For Electric Bike Maintenance Electric bikes are an…

Conor McGoldrick taking the WIN

Conor McGoldrick taking the WIN After a year of no…

Specialized S-Works Tarmac SL7 – Rider Experience

One of our top customers and cycling enthusiasts, Jason G…

Specialized S-Works Tarmac SL7 Wins Super Bike of the Year!

The Specialized S-Works Tarmac SL7 was voted Road-CC Superbike of…

Clothing

1,000s of accessories in stock

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Topeak Hexus II Multi Tool

£24.99

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Topeak Aero Wedge Quickclip Saddle Bag

£19.99

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Topeak Joe Blow Sport II Floor Pump

£42.99

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Topeak Deluxe Cycling Kit

£39.99

MERIDA FULL SUSPENSION
IN STOCK

SPECIALIZED S-WORKS
CENTRE

MERIDA E-GRAVEL
HAS ARRIVED

MERIDA REACTO
DURA-ACE DI2 £5999

CUBE ACTION TEAM
IN STOCK

MERIDA SCULTURA
SRAM ETAP NOW £5999

Road Bikes

Mountain Bikes

Electric Bikes

Gravel Bikes

Hybrid Bikes

Get more from your ride

Parts

Clothing

MERIDA FULL SUSPENSIONIN STOCK

SPECIALIZED S-WORKSCENTRE

MERIDA E-GRAVELHAS ARRIVED

MERIDA REACTODURA-ACE DI2 £5999

CUBE ACTION TEAMIN STOCK

MERIDA SCULTURASRAM ETAP NOW £5999

Road Bikes

Mountain Bikes

Electric Bikes

Gravel Bikes

Hybrid Bikes

Get more from your ride

Parts

Clothing

Join the Peloton

Join the Peloton

MERIDA FULL SUSPENSION
IN STOCK

SPECIALIZED S-WORKS
CENTRE

MERIDA E-GRAVEL
HAS ARRIVED

MERIDA REACTO
DURA-ACE DI2 £5999

CUBE ACTION TEAM
IN STOCK

MERIDA SCULTURA
SRAM ETAP NOW £5999