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Cycling expertise at Primera Sports

At Primera, we are all cycling enthusiasts who ride every day. As the leading cycle shop on the South Coast, we have vast experience in all disciplines of cycling. Our friendly, knowledgeable staff are all avid cyclists who are always on hand to provide the best service as possible. Our family-owned business is run by cyclists for cyclists.

Bike shops in Bournemouth and Poole

Our bike shops in Poole and Bournemouth are the top specialist cycle shops in Dorset. Visit our shops today to discover our range of bikes, equipment, and clothing from leading brands on the market.

Leading brands available at Primera Sports

At Primera Sports, we are up to date on the latest cycling trends and information. We strive to provide the best products on the market at competitive prices. Explore our fantastic range from leading brands such as, Haibike, Cannondale, Pinarello and Scott. Browse our website or visit our cycle shops in Bournemouth or Poole today.

Order online today

At Primera Sports, we offer nationwide delivery on all bikes, electric bikes, and accessories. We also offer a personal delivery service for those within a 120-mile radius of one of our stores. Click here for more information about our delivery service.

We are always happy to receive feedback on your experience or what you would like to see at our stores. Drop us an email with your suggestions at