Pinarello: a brand synonymous with performance, design, and cycling heritage. In the world of elite cycling, there are few brands that push the boundaries further. There are even fewer with a more successful racing pedigree. Whether it’s climbing Mount Ventoux at the lead of the Tour de France or setting the UCI Hour Record, you always know a Pinarello when you see one. And, as it happens, you’ll soon be able to see them in both our bike shops in Bournemouth and Poole!

From 29th July 2023, we’re thrilled to be reintroducing Pinarello bikes back to Primera Sports!

Pinarello + Primera = Speed

It’s been a few years now since we’ve been able to stock Pinarello’s fantastic range of bikes in our stores, but that’s all set to change from 29th July 2023. Both our Primera bike shops in Poole and Bournemouth will stock the returning Pinarello bikes, introducing leading models such as the Dogma F, Grevil, Granger, and Nytro. Our Bournemouth store will even have a dedicated section to display them!

We’ll have more details closer to the time but expect to find the gold standard of road, gravel and e-bike design. These are bikes you don’t want to miss.

Red and black Pinarello road bike

Pinarello Road Bikes

It’s no coincidence that seven of the last 11 Tours de France have been won riding Pinarello road bikes. Boasting the latest advancements in handling and aerodynamics, these are the bikes to take you anywhere the road leads – and to take you there quickly.

Leading the way is the Pinarello Dogma F – the bike that has won it all. We’ll have this masterpiece available in complete builds, frame sets, or bespoke custom builds featuring options from Shimano, SRAM and Campagnolo. With the option of MyWay, you’ll also be able to choose a custom paint finish.

If you prefer more of an all-rounder, you may be more interested in either the Pinarello F5 or F7 range of Pinarello road bikes. Without sacrificing performance or design, there’s a bike for each occasion.

Pinarello Gravel Bikes

Don’t want to limit yourself to the road? Pinarello gravel bikes are perfect for heading off the beaten track. With the same DNA as Pinarello’s road bikes at their core, these competition and endurance gravel bikes feature cutting-edge off-road capabilities.

The first of the standout models in the range of Pinarello gravel bikes is the Grevil. Think of this as the off-road Dogma: an out-and-out racer that seriously pushes speed to the limits. With an extreme focus on aerodynamics and rigidity, the Grevil is a born winner.

Next up is the Pinarello Granger. If epic adventures are your calling, this is the bike for you. No matter how far the ride, and no matter the terrain, the Granger is all about exploring new destinations.

Pinarello e-bikes

Last but not least is Pinarello’s range of leading e-bikes. Available in road, gravel, and urban variations, Pinarello e-bikes offer powerful motors and iconic design to take you further than your legs can carry you alone.

The leading model here is the Pinarello Nytro, featuring the all-new TQ electric motor. This is Pinarello’s most advanced drive unit yet and is the result of decades of engineering experience. With carbon and aluminium models available, the Nytro allows anyone to tackle longer rides with agility and confidence,

Ready to experience the unparalleled performance and craftsmanship that turns riders into champions? Come down to our Primera bike shops in Bournemouth and Poole from 29th July 2023 to view our range of Pinarello bikes. If you’d like to discuss any of our cycling products sooner, please don’t hesitate to get in touch. And don’t forget, we offer 0% finance options and also allow you to spread the cost with Cyclescheme. Explore our bikes today!