We recommend electric bikes to everyone that comes into our bike shops in Bournemouth or Poole. Whether they’re a seasoned rider that does over 1000 miles a month or someone who has never been on a bike before, we have an E bike to suit them.

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The Paris-  Roubaix is over for another year and one bike came out on top. The ALL NEW Specialized Roubaix.

Its not just winning races its coming in hot in the top 10 as well! 5 S-Works Roubaix bikes in the top 8 places! Now that is impressive by anyone's standards.....

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It’s not too late to try to tick off your January fitness goals – discover how using an electric bike can help you to improve your fitness, health and your mood! We share our top 3 models and high intensity and low intensity training plans. 

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The All New 2020 Specialized Roubaix

Published on 10.04.2019

The Brand New Specialized Roubaix - Now In Stock

You have all probably seen the spy shots and Mr Peter Sagan crusing around on the ALL NEW SPECIALIZED ROUBAIX....

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The suns out, racing is full on and the team are having great fun racing together! Another weekend of TT's and crits in our new 2019 Endura kit and the lads are fired up

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Published on 21.03.2019

The all new Sagan collection.

Not one but two very limited colour ways for you to choose from the living legend him self Peter Sagan.

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The all new Alpine 6 from Orange bikes

Orange are never ones to mess with a sure thing, but the Alpine6 has been tuned to be more progressive and even more capable than ever. 

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Orbea Gain the simple solution to electric bikes. 

The Orbea gain offers the best of both worlds, a bike that doesn't scream eletrtic bike

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Pinarello Demo DAY

Published on 13.03.2019

We have a Pinarello DEMO DAY!

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Are Electric Bikes Road Legal?

Published on 12.03.2019

Are electric bikes road legal?

This is a question we get asked all the time at Primera Sports and it's a cut and dry answer: 'YES'.

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