Specialized Turbo Creo SL the all new Electric road bike.

This is a bike that can change everything. It is a performance bike with the added compact light and efficient electric assistance. You may be asking what is it? It is a lightweight electric platform that still retains the feel and manoeuvrability of a high performance road bike.

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New member of the Primer race team!

Published on 15.07.2019

We are pleased to welcome the return of Jay Eastwood to our race team Primera-TeamJobs. 

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2019 Dorset Macmillan Bike ride

Published on 08.07.2019

This weekend was the annual Macmillan Dorset bike ride raising money for the charity. We have been supporting the ride for many years and this year was as big and busy as ever.

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New limit on cycle to work scheme

Published on 18.06.2019

New Upper limit on the cycle to work scheme. 

The cycle to work scheme has always been a fantastic way to purchase a bike. With a salary sacrifice and saving a minimum of 25%. It spreads the cost of your new bike and helps you get the bike you've always wanted for an amazing deal. The scheme used to have a limiting factor of £1000 being the most you can spend on a bike. The amazing news that has been announced recently is that there is no upper limit.

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Fathers day Gift Guide

Published on 13.06.2019

With fathers day this weekend we have compiled the perfect gifts to give your Dad 

9 times out of 10 your dad was the one that got you out on two wheels and into the world of bikes, so this fathers day give him the gift of bikes back and help him fix up, look sharp and make his bike equally as sharp.

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Team taking the win in Winchester

Published on 10.06.2019

WOW what a Sunday of racing.....

Two wins - One 2nd - One 3rd.....

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welcoming BMC to the store

Published on 07.06.2019

When you think of Swiss what do you think? Watches, Chocolate or precision. What you should be thinking about is BMC bikes. This Swiss brand is coming to Primera soon and we are very happy to have this brand on board

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Meet Ben Moore

Published on 05.06.2019

When some of us were youngsters and riding about on our bikes we all dreamed about being a full time rider. During long summer holidays when we could ride all day long, build tracks and explore our limits the thought of riding for a living filled us with excitement

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It’s Time for Custom Gravel Bikes

Published on 30.05.2019

Summer has arrived, the trails are dusty and adventure is calling. At Primera Sports, we can’t recommend gravel bikes enough for the summer season. We have a huge range of gravel framesets and for good reason! Gravel bikes are the true Swiss army knife of the bike world.

Two brands that we love are OPEN Cycles and Niner. Both of these brands offer the best in gravel frameset technology and some of the coolest bikes we have seen. Read on to find out more about OPEN and Niner gravel bikes. 

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Well what a great weekend of racing

Published on 22.05.2019

Bournemouth Jubilee Wheelers 2 Day stage race and we love supporting local events. The boys had a good two days of racing and we let them tell you how it went.

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