My top 4 road bikes by Joe

Published on 20.12.2019

Have a look at the top 4 road bikes from our store manager Joe. 

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Marks top 4 2020 E-MTB’S

Published on 20.12.2019

Marks top 4 2020 E-MTB’S. With 2020 fast approaching the popularity of E-Bikes continues to grow at a rapid pace, as does the technology involved with them.

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The Primera Bike Expo 2019

Published on 23.09.2019

The time is getting close and you need to save the date 2ND November 2019 for the biggest and best FREE bike expo event in the UK. The Primera Sports bike expo is an annual bike event which takes place at the Bournemouth International Centre (B.I.C). Join us and all your favourite bike brands on the first Saturday of November.

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The new electric mountain bikes have had a complete re-design from the ground up. Learn more about the two new Cannondale 2020 models.

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Sotonia 10 mile Time Trial in the New forest on a warm morning with the usual cows and horses to avoid made for a great race. Julian Lockwood and Paul Jones were off just after 9.00am on the rolling forest course which started in Lyndhurst. 

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At Primera we have always been the place to go for the best gear and the newest tech from the cycling world. Gravel bikes have taken the industry by storm with their versatility and fun factor. We have the best selection of gravel bikes

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Cannondale 2020 Supersix EVO Review

Published on 17.07.2019

Cannondale SuperSix EVO has always been a very popular bike for us at Primera Sports. It is our go-to lightweight option with comfort to boot! And the latest Cannondale road bike model has not lost any of the characteristics that make it so popular. Here is our review of the latest integrated aero road bike from Cannondale.

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Specialized Turbo Creo SL the all new Electric road bike.

This is a bike that can change everything. It is a performance bike with the added compact light and efficient electric assistance. You may be asking what is it? It is a lightweight electric platform that still retains the feel and manoeuvrability of a high performance road bike.

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New member of the Primera race team!

Published on 15.07.2019

We are pleased to welcome the return of Jay Eastwood to our race team Primera-TeamJobs. 

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2019 Dorset Macmillan Bike ride

Published on 08.07.2019

This weekend was the annual Macmillan Dorset bike ride raising money for the charity. We have been supporting the ride for many years and this year was as big and busy as ever.

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