The Primera Bike Expo 2019

Published on 23.09.2019

Save the date for November 2nd 2019 for Primera Sports free annual bike expo. Find world-class brands including Specialized, Cannondale & Orbea. Learn more

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The new electric mountain bikes have had a complete re-design from the ground up. Learn more about the two new Cannondale 2020 models.

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Sotonia 10 mile Time Trial in the New forest on a warm morning with the usual cows and horses to avoid made for a great race. Julian Lockwood and Paul Jones were off just after 9.00am on the rolling forest course which started in Lyndhurst. 

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At Primera we have always been the place to go for the best gear and the newest tech from the cycling world. Gravel bikes have taken the industry by storm with their versatility and fun factor. We have the best selection of gravel bikes

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Cannondale 2020 Supersix EVO Review

Published on 17.07.2019

Cannondale SuperSix EVO has always been a very popular bike for us at Primera Sports. It is our go-to lightweight option with comfort to boot! And the latest Cannondale road bike model has not lost any of the characteristics that make it so popular. Here is our review of the latest integrated aero road bike from Cannondale.

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Specialized Turbo Creo SL the all new Electric road bike.

This is a bike that can change everything. It is a performance bike with the added compact light and efficient electric assistance. You may be asking what is it? It is a lightweight electric platform that still retains the feel and manoeuvrability of a high performance road bike.

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New member of the Primera race team!

Published on 15.07.2019

We are pleased to welcome the return of Jay Eastwood to our race team Primera-TeamJobs. 

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2019 Dorset Macmillan Bike ride

Published on 08.07.2019

This weekend was the annual Macmillan Dorset bike ride raising money for the charity. We have been supporting the ride for many years and this year was as big and busy as ever.

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New limit on cycle to work scheme

Published on 18.06.2019

New Upper limit on the cycle to work scheme. 

The cycle to work scheme has always been a fantastic way to purchase a bike. With a salary sacrifice and saving a minimum of 25%. It spreads the cost of your new bike and helps you get the bike you've always wanted for an amazing deal. The scheme used to have a limiting factor of £1000 being the most you can spend on a bike. The amazing news that has been announced recently is that there is no upper limit.

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Fathers day Gift Guide

Published on 13.06.2019

With fathers day this weekend we have compiled the perfect gifts to give your Dad 

9 times out of 10 your dad was the one that got you out on two wheels and into the world of bikes, so this fathers day give him the gift of bikes back and help him fix up, look sharp and make his bike equally as sharp.

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