Primera Expo Its Nearly Here!

Published on 22.10.2019

The expo is 11 days away and we want to give you an update on what to expect from the show.

 First off: let's have a look at the list of brands that will be there...

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Come train with Jay

Published on 17.10.2019

It's Winter, so what!

When our focus is on tan lines and BBQs it’s easy to lose track of the summer weeks, forgetting that our long fingered glove-free time is short and so I wonder, how many of us plan and prep for the inevitable British winter miles.

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Are you looking for a new job?

Published on 14.10.2019

SALES & CUSTOMER CARE ROLE AT OUR BOURNEMOUTH STORE

We are looking for a new member of staff to join our friendly team at our Bournemouth store.

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We test the all new Specialized CREO SL

Published on 10.10.2019

When you think of going out for a ride on your road bike what do you think? Speed, adventure and fitness. Well, you lose none of this with the all-new Cro SL E-Road bike

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The Primera Bike Expo 2019

Published on 23.09.2019

The time is getting close and you need to save the date 2ND November 2019 for the biggest and best FREE bike expo event in the UK. The Primera Sports bike expo is an annual bike event which takes place at the Bournemouth International Centre (B.I.C). Join us and all your favourite bike brands on the first Saturday of November.

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The new electric mountain bikes have had a complete re-design from the ground up. Learn more about the two new Cannondale 2020 models.

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Sotonia 10 mile Time Trial in the New forest on a warm morning with the usual cows and horses to avoid made for a great race. Julian Lockwood and Paul Jones were off just after 9.00am on the rolling forest course which started in Lyndhurst. 

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At Primera we have always been the place to go for the best gear and the newest tech from the cycling world. Gravel bikes have taken the industry by storm with their versatility and fun factor. We have the best selection of gravel bikes

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Cannondale 2020 Supersix EVO Review

Published on 17.07.2019

Cannondale SuperSix EVO has always been a very popular bike for us at Primera Sports. It is our go-to lightweight option with comfort to boot! And the latest Cannondale road bike model has not lost any of the characteristics that make it so popular. Here is our review of the latest integrated aero road bike from Cannondale.

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Specialized Turbo Creo SL the all new Electric road bike.

This is a bike that can change everything. It is a performance bike with the added compact light and efficient electric assistance. You may be asking what is it? It is a lightweight electric platform that still retains the feel and manoeuvrability of a high performance road bike.

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