In the dynamic world of cycling, few entities stand out quite like the Primera TeamJobs Sports Race Team. As a renowned bike shop in Bournemouth and Poole, Primera Sports has long been a cornerstone for cycling enthusiasts, but its race team takes the passion for cycling to an entirely new level.

Let’s delve into the exciting world of this ambitious race team, touching upon their sponsors, racing calendar, and notable achievements.

The Team

The team is led by “The Team Boss”, Jason. Jason is the team racing manager and has put together an incredible roster of riders and sponsors for the year ahead. Supporting The Boss, we have head coach, Joe Staunton of Ceyreste Performance. Joe rode for the team in 2023 and is now coaching the riders both on the bike and off as an experienced and professional coach and nutritionist. Here’s what Joe had to say:

I loved riding for the team and wanted to stay a part of it whilst taking a step back with my own riding commitments for 2024. The energy and dedication from both the management and riders alongside the set up for next year is a super exciting prospect to be a part of.”

Head over to the Instagram page to see the full team roster of new and returning riders!

The Racing Calendar

The Primera TeamJobs Sports Race Team are frequently competing at high-level race events. With a packed racing calendar, they’re a constant presence at events across the country, showcasing their talent and determination.

This year, the team have already featured at several eventful races. From the strong 40mph winds at London Dynamo Spring Road Race to the fast pace at the Azets Spring Classic 2024, the riders have had a busy start to the year!

You can stay up to date with the latest results and updates through their Facebook or Instagram pages. Their social media channels regularly share training updates, race results, and the latest team news with their dedicated followers. In fact, the team recently completed a training camp in sunny Mallorca, which you can catch up with on their social media channels.


Sponsorship plays a pivotal role in the success of any sports team, and the Primera TeamJobs Sports Race Team boasts an impressive portfolio of sponsors. Among them, Pinarello bikes stand out as a key stakeholder in the success of the team. With leading riders of the team now equipped with the top-of-the-range Pinarello Dogma F. The bike in question features a super light carbon frame and the latest aerodynamic technology to ensure the riders are hitting their best times possible! In fact, seven of the last eleven Tours de France have been conquered on a Pinarello Dogma. With this support from Pinarello, the team can compete at the highest level with cutting-edge technology and superior bike performance.

But the support doesn’t end there. Other key sponsors include Team Jobs, Muc-Off, Veloforte, and Bioracer. Muc-Off provides essential bike maintenance products, keeping the team’s gear in top condition for every race. Veloforte offers nutrition solutions tailored to the demands of competitive cycling, while Bioracer contributes high-performance cycling gear, offering comfort and rider-focussed designs for peak performance. Not to forget, the team’s high quality, ultimate performance socks provided by Bissini. The impressive lineup of sponsors are a testament to the hard work put in from racing manager, Jason. Other local financial sponsors are Dorset based businesses Symes Wealth Management, Team Jobs Recruitment and Norco Composites.

A Community Team

Beyond the podium finishes and sponsor support, what truly sets the Primera TeamJobs Sports Race Team apart is their sense of community. United by their love for cycling, they come together both on and off the saddle.

As ambassadors for Primera Sports and their esteemed sponsors, they embody the values of excellence, sportsmanship, and camaraderie, making them not just a force to be reckoned with on the road, but also an inspiration to aspiring cyclists everywhere. As Primera Sports is a long-standing, expert bike shop in Poole and Bournemouth, the cycling team upholds the company values with their commitment to the sport.

The Primera TeamJobs Sports Race Team is more than just a group of cyclists; they’re a testament to the power of passion, teamwork, and unwavering dedication. With the support of their sponsors and the relentless determination of their riders, they continue to push the boundaries of what’s possible in the world of competitive cycling. To find out more, get in touch with Primera bike shop in Bournemouth or Poole. Alternatively, contact us here!

Write A Comment