From innovative electric bikes to the new best road bikes, 2025 has it all! In Primera’s latest blog, we’ll take you through some of the bikes to look out for.
As the seasons change and the weather gets colder, ensuring you have the right bike equipment and a suitable storage…
The Pinnacle of Carbon Frame Engineering At the heart of the 2025 Pinarello Dogma F is its meticulously crafted carbon…
Welcome to the revamped Primera Sports Bournemouth Store! The premier destination for cycling enthusiasts! We’re excited to reveal our newly…
Founded in 1958 in Switzerland, SCOTT Bikes initially started in the skiing industry creating lightweight aluminium ski poles. They then…
In the dynamic world of cycling, few entities stand out quite like the Primera- TeamJobs Sports Race Team. As a…
Cannondale: a brand renowned for its relentless pursuit of innovation, cutting-edge design, and deep-rooted cycling legacy. In the world of…
At a time when sustainability is at the forefront of our minds, commuting to work has undergone a shift. The…
As the chill of winter descends, cyclists are faced with the perennial challenge of maintaining their training regimen during less-than-ideal…
In an ever-evolving world where urban landscapes are bustling with traffic, and environmental concerns are more pressing than ever, the…