It’s time to mark your calendars – we’re gearing up for one of the biggest Bournemouth cycle events this year. Making its return for the first time since 2019, we’re thrilled to announce that the Primera Sports Bike Expo 2023 will be kicking off in October! This much-missed crowd favourite promises a day full of excitement, offers, and great prizes. Here’s what you need to know.

Primera Sports Bike Expo 2023 Details:

  • Date: 28th October 2023
  • Time: 10am – 4pm
  • Venue: BIC (Bournemouth International Centre)
  • Entry: Absolutely free!

What’s Special About The Primera Sports Bike Expo 2023?

This year marks the return of the Primera Sports Bike Expo for the first time since the COVID lockdowns. While we could have simply carried on where we left off, we wanted to bring the event back with a bang. So, that’s what we’re doing!

First off, as one of the leading bike shops in Bournemouth and Poole, we reached out to our partner brands about making a grand comeback. Needless to say, the response was incredible. All the major bicycle brands and manufacturers – including giants such as Pinarello, Haibike, Cube, Specialized, MiRider, Eovolt, and many more – have confirmed they’ll be in attendance. This will be your first chance to catch a glimpse at all their latest bikes, models, and gear.

We had over 5,000 visitors at the last event back in 2019. This time round, we’re hoping for an even larger turnout!

Why You Should Attend

If you’ve attended one of our Primera Sports Bike Expos in the past, you’ll know all about the electric atmosphere and fascinating insights into the cycling world. For newcomers, here’s what you’re in for:

  1. First Access – This is the place to be if you want a firsthand look at the latest gear the cycling industry has to offer. Whether you’re looking for cutting-edge road bikes in Poole or highly evolved electric bikes in Bournemouth, the expo has something for everyone.
  2. Interaction – It’s a unique opportunity to meet manufacturers, get to know their stories, and see what makes their products stand apart.
  3. Offers & Giveaways – The Bournemouth cycle event promises some exciting deals, raffles, and incredible giveaways. If you’re a loyal patron or exploring our bike shops in Poole and Bournemouth for the first time, we’ll have deals you won’t want to miss. And who can say no to the chance of winning a free bike?
  4. Latest Innovations – Hope Tech are just one of several brands set to attend with their newest bike components and accessories. For cyclists keen on keeping up with the latest in bike tech, this is your haven.
  5. It’s absolutely free – Need we say anymore?

Remember, the Primera Sports Bike Expo is more than just an event. It’s a celebration of cycling. From casual riders to hardcore racers, we can’t wait to welcome everyone back to the Bournemouth International Centre for an event to remember.

Stay tuned for more updates, and in the meantime, gear up and get ready for a fantastic day out at the expo!

Can’t wait for the 28th of October to come round soon enough? Head down to either of our bike shops in Bournemouth and Poole to satisfy all your bicycling needs! You can also browse our full range of bikes online or call us on 01202 775588 to speak with the team. Don’t forget, we offer flexible 0% finance options and also allow you to spread the cost with Cyclescheme!