The new 2016 line is as good as ever with improvements to the current models and there are a couple of new lights in the range too.

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Tuesday saw another road trip to view some more new 2016 Bikes, this time it was to the Williams F1 HQ to see the new Cannondale range.

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What Mountain Bike have recently tested our Ambush MTB helmet and it came out as the Winner of the test with 4.5/5 stars!

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The 2015 Tour de France has now finished and what a tour it was, great action right from the start, finishing off with some fantastic stages in the Alps.

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As I crossed the line in 2014 after my first 12 hour solo at TwentyFour12 I said to myself, never again but then a few weeks passed and I found myself filling out the entry form and a year later back on the start line for a second attempt. 

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Cervelo R2 - Primera Manager takes his new Cervelo R2 out for it's first ride.

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A trip to the Specialized UK HQ is always a trip we look forward too. This time it was to see the new 2016 model range, which includes bikes and equipment. This year wasn’t a disappointment and we were very excited with some new models in particular.

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CALUM Croft’s impressive form this year continued as the Bridport cyclist rode to third place in the Bristol Grand Prix.

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Croft storms to Bath Victory

Published on 29.06.2015

BRIDPORT’S Primera-sports.com rider Calum Croft racked up his first major city centre criterium win at the Tour Series support race in Bath.

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Great article from our friends at velouk.net on Primera customer Jason Gault

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