We are starting to ad lots of great in-store deals in this section with some great savings to be made......


MUC-OFF 1Ltr bottles - Were £9.00 per bottle - NOW 2 BOTTLES FOR £10.00

Cannondale Floor Pumps Were £29.99 - NOW £20.00

Cannondale Carbon Bottle Cages Were £29.99 - NOW £20.00


in store deals

Sale bikes

Published on 24.11.2016

Our biggest bike sale yet! Save £££'s on previous years bikes!

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Here are the RAFFLE RESULTS! - If you are a winner, please email ross@primera-sports.com to claim your prize!

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Electric Bike Frenzy

Published on 15.11.2016

We’ve seen a lot of changes in the bike industry since we started up nearly 25 years ago and we have to say the Electric bikes we are currently stocking are the real game changers.

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Orange Bikes

Published on 03.11.2016

Orange bikes was started up by Lester Noble and Steve Wade back in 1987, this is a time when mountain biking really started to happen in the UK. Orange is still based and making bikes in Halifax where it all began.

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The course at Sparsholt is a good one.  I've raced here a number of times but never seemingly in the dry until today.  It's a long course, well over 8 minutes per lap and generally flat with a mix of fast flowing fields on short grass.

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CUBE Bikes at Primera Sports

Published on 29.10.2016

2017 sees us take on another brand of bikes, we are always looking for new products for our customers and when Cube approached us we where very happy to oblige. Models we have seen so far look fantastic and at very attractive prices. 

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Jason Gault has selected his team for the road race section with some exciting new riders joining for the new season. The aim is to get good riders racing in road races over the UK and working as a team in full support of each other.

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I'm still buzzing after this afternoon's cross racing. An old venue, but for reasons beyond those of a simple cross rider, an all new course on the opposite side of the drive. Why, I don't know, but from first views a very welcome addition to the Wessex calendar and in complete contrast to the muddy races we've all been subjected to over the past 3 years. For today we were presented with dry weather.

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As a long term Specialized Stumpjumper rider when I started to look for a new bike I thought I might have a change and go for a different bike this time. I looked at what brands had to offer in full suspension and must admit it was very hard to pin point the bike I fancied. After trying out a few demo bikes I definitely wanted a plus tyre, feels great on the trail with very little drag.

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