Specialized Launch New Custom Programme

Published on 12.12.2017

This week, Specialized have announced some exciting news with their new programme called 'Go Custom or Go Home'.

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Hope HB160 - Test by Rob Webb Primera Sports
 
So I didn’t get that long riding this bike, but it didn’t take too long to get dialled into my style of riding. Firstly, on paper the geometry seems a bit out dated in comparison to modern standards, but don’t let that put you off. It’s a playful bike, it’s a little shorter than some of its rivals but this makes it stand out for me. The Boys at HOPE wanted to design a bike their way and what they wanted to ride and I can see why.
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Limited Edition Pinarello Dogma F10

Published on 03.12.2017

The most exciting paint finish we have seen in our workshop during our 25 years of building custom bikes

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Time for more Italian passion in our lives! 
 
Primera started as an Italian road shop some 25 years ago, it was only a matter of time before the Celeste bikes made a return to our portfolio!
 
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2017 Mega Bike Sale........

Published on 26.09.2017

END OF 2017 SEASON BIKE SALE.......if you are looking for a new bike and fancy a great deal, get in touch!

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Endura Rain Jackets - In Stock!

Published on 22.09.2017

Ready to keep you dry without cooking you inside. Really great clothing from our Scottish friends, designed and made for our weather!

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Clive Wins world age group at the Ironman 70.3 World Championships on 10th September in Chattanooga, USA.

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After another busy year done, time to check those raffle tickets!

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We are pleased to announce our 2018 Junior Race Team.

Next season sees a few changes to our Junior team and we are very excited for all involved. We have a full team of five boys who are regular riders at national & continental events. It takes a lot of dedication by the young riders & parents to compete every week, not only in the UK but also on the continent and these boys have already proved they have what it takes.

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2017 has been a strong year for our team and it's not over yet.

We've achieved a few wins in road races and time trials, but more important is the experience we've gained by belonging to a great team of people. Riders of all ages have performed well and given 100% to help their team mates when needed.

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