Our annual Demo day is coming very soon and this year we are very excited about some of the new bikes that will be available to ride. There will be four brands attending this year, Specialized, Cannondale, Lapierre and Orange.

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Primera EXPO MEGA Raffle Results

Published on 14.11.2015

Primera EXPO MEGA Raffle Prize List

Be in with a chance of winning one of the following prizes from this year's list of amazing raffle prizes.

£1 per ticket or 10 for £5.

Tickets available on the day, prizes will be drawn at 4pm on Saturday 21st November and posted on our Facebook page later in the day.

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Buyers Guide - Lights

Published on 09.10.2015

It’s that time of year when the evenings are drawing in and the mornings are that little bit darker. If you want to continue to ride your bike safely you will need to invest is some good lights.

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Give us a call today and grab a bargain, 0% finance options available, 01202 775588

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Congratulations to Peter Sagan and Lizzie Armitstead. They have long shown the heart of a champion and now have the jerseys to match. We couldn’t be more proud, and are grateful to play a part - Specialized.com

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Primera Cycle & Tri Expo 2015

Published on 18.09.2015

Each year Primera Sports organise a Cycle & Tri Expo during the off season in a bid to keep your enthusiasm going and give you a great event for FREE….!

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Over 1200 competitors representing 48 countries broken down by age, there were 224 riders in mine which was the younger better looking 40-44 yrs young, Writes Jay Eastwood……….

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The new 2016 line is as good as ever with improvements to the current models and there are a couple of new lights in the range too.

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Tuesday saw another road trip to view some more new 2016 Bikes, this time it was to the Williams F1 HQ to see the new Cannondale range.

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What Mountain Bike have recently tested our Ambush MTB helmet and it came out as the Winner of the test with 4.5/5 stars!

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