User Account Icon

First Free Service on all New Bikes!

0% Finance Available.....

Pinarello Dogma F12 Disc Road Bike Frameset



Spread the cost today with 0% finance

Finance Calculator

You can apply for 0% finance in-store or on the phone, it’s a very popular way to pay for your new bike and spread the cost!

You can call us now we can talk you through an application which only takes 5 minutes.

Alternatively apply using the form and our team will be in contact shortly to discuss further.

01202 775588

Your Payments £239.85
a month


Pinarello flagship race bike, ridden by Team INEOS to multiple Grand Tour victories, it’s s the fastest Dogma to date; the perfect marriage of speed and beauty. With tactile handling, advanced aerodynamics and every detail designed for optimum performance, the Dogma ideally suits road riders for whom speed is everything. The F12’s frameset is 10% laterally stiffer than the F10, delivering greater power, while its optimised aerodynamics and complete cable integration reduce drag by 7.3%, resulting in an 8-watt saving at 40km/h over its predecessor.

Being one of the largest dealers of Pinarello Bikes in the UK we can offer you the entire range and the best custom experience from this truly amazing Italian brand.

We have Pinarello customers all over the world who come back to see us when looking for an upgrade, and we love nothing more than talking through the build options over a coffee. We are passionate about what we do and always give the best customer experience possible, we are a family owned and run store who have decades of racing and cycling experience.


  • Asymmetric frame design, constructed from Torayca T1100 1K Dream Carbon with Nanoalloy Technology
  • TiCR™ Total Internal Cable Routing and E-Link™ Di2 Junction box integration reduces drag and delivers the cleanest of designs
  • The new Talon Ultra integrated bar and stem system further reduces drag by 5%
  • 13 frame sizes and 16 handlebar sizes deliver 208 combinations for optimum fit
  • RAD System disc brake or Direct Mount rim brake options also available
  • Dedicated Talon Ultra bar and stem available in 42/44/46cm widths in 90/100/110/120/130/140mm lengths



Get in touch if you would like more information, we have a Pinarello expert on hand who will guide you all the way. Take a look at our Gallery for a selection of builds we have completed. Custom build prices start from £10,000.00, contact – 01202 775588 for more information on what is possible.

Genuine customer feedback.

Absolutely beautiful bike – Thanks to Joe, Bill and the team for providing a first class service from start to finish.

First of all I would like to say a big thank you Bill and the team for helping me with my purchase of my dream bike. Joe done an excellent job helping me with the spec I wanted on my bike and contacting me with regular updates on the build. When I collected the bike Steve the mechanic also helped me with the basic set up of the bike like how to charge the battery on the bike and how to set the app up on the bike. Bill’s team done an excellent job and I would recommend anyone who is interested in buying a bike to visit the shop. Many Thanks to all at Primera.


Regular questions we get asked regarding F12 builds.

Q. Can I run a standard handlebar.
A. You can, but the MOST Talon all in one system is more aero and gives a better ride experience.

Q. What is the largest tyre I can fit.
A. 28mm which can be run tubeless or with tubes.

Q. Is it all about speed? How comfortable is it on a ride.
A. Due to the layering of the carbon, it gives a very fast ride with stiffness exactly where you need it, while still giving a very forgiving ride feel.

Q. Can I use 0% Finance on a complete build.
A. Yes we offer full 0% Finance options with as little as a 10% deposit.

Q. How long does it take to build once I decide on a colour.
A. This does depend on frame availability, normally 2-3 weeks.