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Primera Sports Poole

Welcome to our Poole bike shop in Poole

Who we are

Primera Sports Poole opened as our second bike shop in Dorset and has been in action for over 15 years now. We started our cycle shop in Poole out as our mountain bike shop, stocking world-leading brands. However, after a few years, we also introduced electric and road bikes due to high demand.

Why choose Primera Sports Poole?

Primera Poole is very much a place for cycling enthusiasts who want a relaxed atmosphere, Clive, Vince, and Jon are in front of the house and love all things cycling. It’s a fun environment but with lots of serious bikes and equipment. In the workshop, you will find Paul and Sam, who are both cycling crazy. Sam can be found training hard or racing for the shop team most weekends whilst Paul will be out on the trails enjoying the amazing local terrain. At our bike shop in Poole, you’ll find a very friendly team, who’s aim is to provide the best customer service possible. We are well known for going the extra mile when it comes to keeping you and your bike mobile, you are in safe hands!

Now offering a wide range of bikes and E-bikes at our cycle shop in Poole, we have a model for everyone. No matter your cycling style or discipline. And if you’re not sure of which bike to choose, not to worry. That’s what we’re here for!

Electric bikes in Poole

Looking for the latest electric bike? We have been involved with electric bikes in Poole from the start. In fact, we are currently the only specialist shop with electric bikes in Poole! The team are up to date with all systems from Bosch, Shimano Steps, Brose and Yamaha. We carry out software updates and service all E-Bikes which have been supplied by Primera Sports. And as an official UK dealer for renowned electric bike brands, you can be sure we’re bringing you the best of the best.

In addition to our fantastic range of bikes, you can also find cycling accessories, clothing, parts and more! So come on down to our bike shop in Poole to take a look in store.

What is an electric bike?

An electric bike, also known as an e-bike, has all the advantages of your favourite type of bike with the added benefit of an integrated electric motor. Electric bikes are ideal if you are looking for a bike that can take you further and faster while still providing a great workout! If you are looking to buy a new E-bike, it is worth noting that we only carry out warranty and service work on E-bikes we have sold. This includes any bikes bought at our cycle shop in Poole or Bournemouth.

Our range of electric bikes

At Primera Sports Poole, we are passionate about electric bikes and the benefits they have to offer. We are always staying up to date with the latest E-bike models and updating our stock. We offer a range of electric bikes, including hybrid electric bikes, electric mountain bikes and electric road bikes. We also stock women’s electric bikes, designed to improve comfort and enhance performance.

If you need help deciding which electric bike to go for, one of our team will be more than happy to help you decide.

Bike Workshop

We have a comprehensive bike workshop and fitting service in Poole with 2 expert mechanics who are both trained to the highest standards. Our bike fitting service is free with every bike purchased from Primera Sports Poole. If your bike needs a repair, we can help you with a range of services including general mechanics, wheel building and electric bike updates. Due to very high demands on workshop time and keeping waiting times manageable we only service and perform warranty work on e-bikes which we have supplied. As workshops hit extremely busy times and suppliers find it difficult to keep up with demand, booking times are running at 2-3 weeks.

Buy now, pay later with bikes on finance!

Why not spread the cost of your brand-new bike? We offer excellent 0% options for bikes on finance. Choose to spread the cost over 12, 24, 36 or 48 months on almost all the items we sell. We offer electric bike finance which is a great way to get started. Apply onlinetoday or visit our bike shop in Poole to get your chosen bike on finance. Please note that finance is subject to status.

Got a question or want to know find out stock availability at our bike shop in Poole? Get in touch with us on 01202 749674. You can also pop us an email at if you have any further enquiries.

We look forward to seeing you soon at Primera Sports in Poole!