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Electric Bike Experts Poole

When it comes to world-class electric bikes, look no further than Primera Sports. We offer a range of electric bikes in Poole, including road, hybrid and mountain bikes. We are passionate about electric bikes and believe the new generation of E-bikes are one of the best ways to get out and about.

WARRANTY INFORMATION Please note that due to our workshops being extremely busy, we only perform warranty work on electric mountain bikes sold from either of our bike shops in Bournemouth or Poole. If you have discovered a problem with your electric mountain bike which has been bought online from a different bike shop you will need to return it to them. We offer priority service for all E-mountain bikes purchased directly from Primera Sports.

What is an E-bike?

An E-bike takes all the elements of any type of traditional pushbike and combines them with three powerful components: an integrated motor, sensor and rechargeable battery. The result is an electric pedal bike that allows you to go further than ever before.

We have noticed that the interest of electric bikes in Poole has increased, likely because here on the South Coast we have miles of beautiful beaches and vast countryside to explore. E-bikes make pedalling a lot easier so that you can cycle those more challenging routes, while still getting an excellent workout.

Why choose us?

Established over 20 years ago and voted top Electric Bike Dealer in the UK, Primera Sports is now one of the leading E-bike retailers in Poole and on the South Coast. At our bike shop in Poole, we offer a wide range including electric road bikes, hybrid E-bikes and electric mountain bikes. We are passionate about electric bikes and believe the new generation of E-bikes are one of the best ways to get out and about.

Got a question about the latest E-bikes? Our sales advisors all use electric bikes and have the knowledge and experience to answer any question you may have. As well as having a full understanding of all our E-bike models, our staff are also expertly trained in Shimano, YAMAHA, Bosch and Brose systems.

At Primera Sports, you can find a wide range of electric road, hybrid and mountain bikes in Poole with top brands including Haibike, Cube, Specialized, Cannondale, Orbea and Orange.

What to look for in an electric bike

Whether you are choosing your first electric bike or trying out a new model, make sure you find the right one for you.  There are a some factors to take into account before making a purchase, here are just a couple of considerations:

  • Which style do you prefer?

When it comes to E-bikes, there are plenty of styles available. From classic push bike styles to high-performance designs, there’s something for everyone. At Primera Sports showroom in Poole, you can view the full range and take a test ride too. If you would like to know more about a specific model, our team of experts are always on hand in-store to help.

  • How far do you want to go?

E-bikes are available at different speeds and distances, depending on the model and price point. We can help you explore the various options to find an E-bike for your perfect ride length.

Learn more about the different types of electric bikes in Poole we have available for you to choose from.

If like us you are sold on E-Bikes, the next thing to decide is the type of E-Bike that is right for you. If you have any questions, or you want to speak to experienced riders, visit our showroom to see our electric bikes in Poole. We have models from each category available to view and test ride, and staff (daily riders themselves!) on-hand to help.

Electric Mountain Bikes

Electric mountain bikes give you the power to climb higher and faster than ever before. Offering excellent battery and three 3 different power modes, electric mountain bikes offer maximum performance and fun.

Our electric mountain bike top pick for customers is the Specialized Turbo Levo electric mountain bike, with its integral battery and super smooth motor. The Specialized Turbo Levo electric mountain bike offers unbeatable fun and you can go even further with the help of the new 700 battery.

Electric mountain bikes use a range of drive systems including Bosch, Brose, Shimano and Yamaha. Find the right system for you at our electric bike showroom in Poole.

Explore the range online or view the large selection of electric mountain bikes.

Electric Road Bikes

Electric road bikes allow you to push yourself to your limits with the support of a motor. A smart choice for road cyclists, electric road bikes allow you to ride steep hills without breaking too much of a sweat. If you use a bike for your daily commute, we recommended upgrading to an electric road bike today for a hassle-free commute. Learn more about the benefits of electric bikes.

Discover our huge selection online or browse the electric road bikes in our Poole bike shop.

Women’s Electric Bikes

We also offer an extensive range of women’s electric bikes, designed for ultimate comfort to increase performance. E-bikes are a more eco-friendly option, so why not leave the car at home breeze through your daily commute with a new E-bike, or experience the adventure of new terrain with ease.

Electric Hybrid Bikes

What is an electric hybrid bike we hear you ask? Electric hybrid bikes combine the benefits of a normal hybrid bike with the power of an electric motor. They are incredibly versatile and offer the practical addition of a rear rack so you can carry all your bags on a trek or cycling holiday. E-hybrid bikes are also ideal for commuting, offering a comfortable upright riding position with flat handlebars.

Browse our range of electric hybrid bikes.

Visit Primera Sports in Poole today to view the full range of electric bikes in our Poole showroom. All our bikes are available on 0% finance so that you can spread the cost over 12, 24 or 36 months. For more information give us a call on 01202 749674 



Please note that due to our workshops being extremely busy, we only perform warranty work on E-Bikes in Poole we have sold.

If you have an issue with your E-Bike which you bought online from another dealer you will need to return it to that dealer.

All E-Bikes sold by ourselves get priority service.