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Welcome to our Poole bike shop.


Primera Sports Poole opened as our second bike store in Dorset and has been in action for over 12 years now. We started this store out as our mountain bike shop, stocking world-leading brands. However, after a few years, the demand for electric and road bikes was too strong to ignore and we soon started doing both disciplines.

Primera Poole is very much a place for cycling enthusiasts who want a relaxed atmosphere, Clive, Vince, and Jon are in front of the house and love all things cycling. It’s a fun environment but with lots of serious bikes and equipment. In the workshop, you will find Paul and Sam, both cycling crazy. Sam can be found training hard or racing for the shop team most weekends whilst Paul will be out on the trails enjoying the amazing local terrain. We are a very friendly team, who’s aim is to provide the best customer service possible. We are well known for going the extra mile when it comes to keeping you and your bike mobile, you are in safe hands!

Looking for the latest electric bike? We have been involved with electric bikes in Poole from the start, the team are up to date with all systems from Bosch, Shimano Steps, Brose and Yamaha. We carry out software updates and service all E-Bikes which have been supplied by Primera Sports.

In addition to our fantastic range of bikes, you can also find cycling accessories, clothing, parts and more!

What is an electric bike?

An electric bike, also known as an e-bike, has all the advantages of your favourite type of bike with the added benefit of an integrated electric motor. Electric bikes are ideal if you are looking for a bike that can take you further and faster while still providing a great workout! If you are looking to buy a new e-bike, it is worth noting that we only carry out warranty and service work on e-bikes we have sold.

Our range of electric bikes

At Primera, we are passionate about electric bikes and the benefits they have to offer. We are always staying up to date with the latest E-bike models and updating our stock. We offer a range of electric bikes, including hybrid electric bikes, electric mountain bikes and electric road bikes. We also stock women’s electric bikes, designed to improve comfort and enhance performance. At our Primera Poole, you will find the latest E-bikes from Cube, Specialized and Cannondale.

If you are unsure which model of E-bike to go for, one of our team will be more than happy to help you decide.

Bike Workshop

We have a comprehensive bike workshop and fitting service in Poole with 2 expert mechanics who are both trained to the highest standards. Our bike fitting service is free with every bike purchased from Primera Sports Poole. If your bike needs a repair, we can help you with a range of services including general mechanics, wheel building and electric bike updates. Due to very high demands on workshop time and keeping waiting times manageable we only service and perform warranty work on e-bikes which we have supplied. As workshops hit extremely busy times and suppliers find it difficult to keep up with demand, booking times are running at 2-3 weeks.

Buy now, pay later!

Why not spread the cost of your brand-new bike with our excellent 0% finance options? Choose to spread the cost over 12, 24, 36 or 48 months on almost all the items we sell. It’s a great way to get started with an electric bike. Apply for bike finance online today or visit our store. Please note that finance is subject to status.

We look forward to seeing you soon at Primera Sports in Poole! Got a question? Get in touch with us on 01202 749674 

183 Bournemouth Road
BH14 9HT

Opening Times

Monday - Saturday
9:00am - 5:30pm

Get Directions 01202 749674