User Account Icon

Electric Bike Experts Bournemouth

Primera Sports offer electric bikes for every occasion from electric road bikes to electric mountain bikes and hybrid E-bikes. In our showroom and bike shop in Bournemouth we stock the best choice of electric bikes in Bournemouth - and the whole of Dorset, if not the UK! We are very passionate about the new generation of E-Bikes and stock the latest models from world-class brands.

WARRANTY INFORMATION Please note that due to our workshops being extremely busy, we only perform warranty work on electric mountain bikes sold from either of our bike shops in Bournemouth or Poole. If you have discovered a problem with your electric mountain bike which has been bought online from a different bike shop you will need to return it to them. We offer priority service for all E-mountain bikes purchased directly from Primera Sports.

Why choose us?

Our shop floor team have all used E-Bikes and know every system inside out! We were the first company on the South Coast to take electric bikes seriously and in doing so we have experience in all motor systems. Our team of mechanics in our bike shops in Dorset are fully trained in Shimano, Bosch, Yamaha and Brose and carry out software updates regularly.

But first, what is an E-bike?

Electric bikes, also known as E-bikes, feature all the characteristics of regular push bikes with the advantageous addition of three components: an integrated electric motor, rechargeable battery, sensor and sometimes an electric display.

E-bikes allow cyclists to go further than before with power-assisted pedalling and high-performance design. With this added assistance, e-bikes make pedalling a whole lot easier so you can handle tougher inclines whilst still getting a great workout.

So, whether you are into dynamic road bikes or sturdy mountain bikes, enhance your ride and accelerate with ease with an E-bike.

What to look for in an electric bike

With so many electric bike variants out there, it can be hard to know what you should be looking out for. Electric bikes have become increasingly popular and it’s easy to see why. When you visit to see our range of electric bikes in Bournemouth, our team are on-hand to advise and answer any questions.

Here are a few things to consider before buying an electric bike:

  1. Which e-bike style do you prefer?

Whether you’re interested in the aesthetic qualities or more interested in how fast you can go, style is an important consideration. Maybe you are looking for an electric bike in a classic push bike style or perhaps something a little more unique. The best way to decide which style is right for you is to visit in-store to see our full range of electric bikes in Bournemouth.

  1. How far do you want to go?

Different E-bikes can go at different speeds and distances. We can help you look at the different options to find an E-bike that’s suitable for your ideal ride duration.

Find out more about the different types of electric bikes we have available for you to choose from.

Now you know you want an electric bike, but what type of electric bike? Keep reading to determine if a road, mountain or hybrid electric bike is right for you.

Electric Road Bikes

We stock a wide range of electric road bikes in our stores. These are increasingly popular with more and more people choosing to ride a bike on their daily commute to work to maintain health, fitness and to do their bit for the environment.

We offer the best selection of electric road bikes in Bournemouth with a few specialist bike brands to choose from: Cube, Specialized, Haibike, Cannondale, Orbea and Orange.

Below are some things to consider before purchasing an electric road bike in our Bournemouth showroom.

Why choose an electric road bike?

Electric road bikes offer you the opportunity to expand your riding and get out for longer. You can explore, enjoy and push your limits with the assistance of a motor; keep up with your friends and get fitter while enjoying being outdoors. Customer feedback tells us that people who ride e-bikes are getting fitter due to the increased fun which gets them out more often.

We can vouch – cycling is not only good for your body but also your mind!

Discover some of the brilliant benefits of electric bikes.

What should you look for in an electric road bike?

  1. Which road e-bike style do you prefer?

Are you looking for a streamlined road bike with the traditional aesthetic appearance, or do you want an electric road bike that is built for long-distances and speed? The best thing to do is browse different models and read road E-bike reviews. Or we have a large selection of electric road bikes in our Bournemouth showroom – pop in and chat to a member of the team who will recommend models based on your criteria.

  1. How far do you want to go on your electric road bike?

Different road E-bikes can go at different speeds and distances. We will help you look at the different options to find an E-bike that is suitable for your ideal ride duration and use, should that be for commuting or for rides with friends.

Perhaps you are looking for a sense of adventure? Be prepared for straying off the beaten track and browse our electric mountain bikes in our Bournemouth bike shop.

Electric Mountain Bikes

Electric mountain bikes are about as much fun as you can have on a bike. We love exploring the local area around Dorset and further afield, and trips to bike parks are now even more fun.

The power and control that E-mountain bikes offer bring a sense of adventure that you would have not felt before. Electric mountain bikes offer three power modes with excellent battery life in all three! Here at Primera Sports, we normally keep ours on Turbo mode for maximum fun as you pedal out of each bend on the tracks.

Our electric mountain bike top pick for customers is the Specialized Turbo Levo electric mountain bike, with its integral battery and super smooth motor. The Specialized Turbo Levo electric mountain bike offers sheer fun, try four-hour rides or try going even further with the help of the new 700 battery.

Which electric mountain bike is right for you?

With the different types of drive system from Bosch, Brose, Shimano and Yamaha it can be a confusing situation trying to find a system that works for you. At Primera Sports, we have an extensive electric bike selection and every system is in stock for you to look at. To ensure you leave with the right E-mountain bike for you, feel free to take a short road test around the block before you commit.

The team in our bike shops use electric mountain bikes in Bournemouth and the surrounding area, as well as travelling further afield, so they are on-hand to assist you with what is the best choice for you. Visit us to take a look at the selection of electric mountain bikes we have in Bournemouth or browse online.

Electric Hybrid Bikes

What is an electric hybrid bike we hear you ask? Hybrid electric bikes offer the benefits of a normal hybrid bike with the powerful performance of an electric motor. Their combination of characteristics inspired by road bikes, touring bikes and mountain bikes gives you all the versatility in a bike you could ask for.

With such diversity, they can take you down to the south of France on a cycling holiday or cut through the traffic on your daily commute, saving you time and money in the process. Hybrid E-bike customers are all looking for something different, from step-through frames through to very sleek, flat bar sports bikes. They are also very popular with Motorhome explorers as you can leave your home on the campsite while you explore the local areas with the joy of an E-bike.

Women’s Electric Bikes

Ride confidently with powerful electric bikes for women from top brands including Specialized, Cannondale, Lapierre and Cube. Our wide selection of women’s electric bikes have specialist geometry to ensure comfort for the best possible riding experience.

Visit our Primera Sports E-bike shop in Bournemouth today to view the full range of electric bikes we have to offer. All our bikes are available on 0% finance so that you can spread the cost over 12, 24 or 36 months. For more information give us a call on 01202 775588



Please note that due to our workshops being extremely busy, we only perform warranty work on E-Bikes we have sold.

If you have an issue with your E-Bike which you bought online from another dealer you will need to return it to that dealer.

All E-Bikes sold by ourselves receive priority service.