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Specialist Custom Bikes In Bournemouth

Are you looking to create your very own custom built bike? Then you’ve come to the right place!

At Primera Sports, we have over 30 years of experience in supplying exquisite custom built bikes tailored to our customers’ needs. Choose from a huge range of the world’s top cycling component brands to create your dream custom bike. If you’re unsure, then not to worry! Our team of experts can recommend the components most suitable to you.

Correctly fitted bikes introduce you to a whole new world of performance and comfort. With a fitting workshop in place, we provide professional fits on custom bikes in Bournemouth. We cannot stress enough how important a bike fitting service from an experienced fitter is. So, leave this job to us and we’ll ensure your bike is fitted perfectly before you walk out the door.

About Our Custom Bike Workshop

We are custom build specialists offering a full service from first step research through to the final bike fit. From every step of the process, we love building custom bikes in Bournemouth!

Our owner Bill Temple started racing in the 1970’s when there was little choice for building custom bikes. The only option was to build your own race bike from the frame up with not much equipment available.

These days we have an incredible selection of frames, groupsets and wheels to choose from. At Primera sports, we have a new generation of very knowledgeable custom bike experts. All of who cycle and use these products everyday. We have first hand experience from racing at a very high level, through to sportive riders who enjoy weekend rides with their friends. Our race team also train to power, so if you need advice they are always on hand to help.

Customise Your Bike The Way You Want

When building your very own custom bike, you deserve options. And we carry lots of them! We stock all leading road brands so you can choose from including Shimano, Sram, Merida Bikes and many more. With so many exciting brands available, you can be sure that your custom built bike is up to standards. We also offer electric or manual gear systems and our mechanics are fully trained with each system.

A Personalised Bike Fitting Service

Our custom bike specialists at Primera Sports Bournemouth can help you create the right bike for you, with the right specifications to suit your needs. We will tailor your new custom built bike to fit within your budget. Whether you’re buying an electric bike for your travels or a road bike for commuting to work.

In addition to that, we offer a free bike fitting service for every new bike purchased from our stores. We’ll make sure your new custom bike is optimised for the best performance and riding pleasure.

Build Your Perfect Custom Bike In Bournemouth With Primera Sports

Are you ready for us to get started on your new custom built bike? Then let’s get the ball rolling! Get in touch with our team today to book in an appointment for custom bikes in Bournemouth.

Call us on 01202 775588 to speak to a member of staff or email You can also visit our bike shop in Bournemouth to discuss your custom bike in person and view what we have in store. Alternatively, use our contact form to drop us a message and we’ll get straight back to you.