We are custom build specialists offering a full service from first step research through to the final bike fit. Primera owner Bill Temple started racing in the 1970’s when you had little choice than to build your own race bike from a frame up & little choice of equipment. These days we have an incredible choice of frames, groupsets & wheels. It’s a very exciting process & we love every step. We have a new generation of very knowledgeable staff who all cycle & use these products everyday. We have first hand experience of racing at a very high level, through to sportive riders who enjoy weekend rides with their friends. Our staff also train to power so if you need advice they are on hand to help
At Primera, we have over 28 years of supplying exquisite builds from our Bournemouth store & we have made some great friends along the way. With a bike fit studio in place, we provide Retul, Specialized BG & traditional hands-on fittings.
We cannot stress enough how important a fitting from an experienced fitter is.
We carry all leading road brands so you have a choice, when you are building your very own super bike you deserve options, and we Carry lots of them! With so many exciting brands in the world you can choose Shimano, Sram or Campagnolo. Electric or manual gear systems are available and our mechanics are fully trained with each system.
If you are looking into building your new super bike get ion touch and lets get the ball rolling!
Bournemouth store 01202 775588