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Welcome to Primera Sports – Bournemouth

We have been in this building for over 28 years and definitely feels like home. We carry a great range of bikes from £300.00 for your first bike through to your £20,000.00 super custom build. Our Bournemouth staff are all super friendly and knowledgeable who cycle every day. It’s a way of life for us from commuting to road racing, we do it all. We carry all of our brands here and also have a bike fit studio with a fully trained fitter. We do offer a free bike fitting with all new bikes, as we want you to get the best out of new purchase. We have 4 mechanics on-site who carry out a range of services from general mechanics, wheel building to E-Bike updates. Some of our mechanics have been with us for over 15 years and during this time built very strong relationships with customers.

To keep you comfortable in all weathers we have a very impressive clothing section including shorts, tights, jerseys, glasses, waterproof jackets, socks, helmets…in fact everything you could possibly want to make your cycling better.

Primera in Bournemouth have been voted top Electric Bike Dealer in the UK. We take E-Bikes very serious as we have seen it change peoples lives, it’s a very exciting development in cycling and we are fully trained with all systems. We are a premier electric bike dealer in Bournemouth and Poole.

“Due to very busy work loads we only perform warranty work on bikes we have sold. This enables us to look after our customers who have supported us by buying their bikes from us. In the past we have taken in other work which takes up valuable workshop time, only to have to keep our loyal customers waiting. If you have a bike which needs work and still under warranty, it is the responsibility of the supplying shop to rectify these issues” 


Meet the Bournemouth Team

Joe Temple, Bournemouth Store Manager

Jacob Aries, Bournemouth Store Sales

Mark Munday, Bournemouth Store Sales

Stephen Hassell, Bournemouth Store Mechanic

Jay Roberts, Bournemouth Store Mechanic

Paul Jones, Bournemouth Store Mechanic & Race Team

Darren Elbrow Bournemouth Store Sales

244 Charminster Road

Opening Times

Monday - Saturday
9:00am - 5:30pm

Get Directions 01202 775588