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Welcome to Primera Sports – Bournemouth.


Primera Sports bike shop in Bournemouth was founded by bike enthusiasts for bike enthusiasts. We have been building Primera Sports for over 28 years and have gained heaps of experience along the way. We carry a wide range of bikes, including electric bikes, mountain bikes and road bikes. While we pride ourselves in specialising in the latest e-bikes, we have something for every cyclist, from beginner to pro! So whether you are looking for an affordable everyday bike or a custom build electric bike in Bournemouth – choose Primera Sports.

Our Primera bike shop in Bournemouth is the larger of the two, based conveniently on Charminster Road. Our Bournemouth staff are super knowledgeable and are on hand to answer any questions you may have. We cycle every day and love to talk about the latest e-bike models we have been trying out! We are a very friendly team, who’s aim is to provide the best customer service possible. We are well known for going the extra mile when it comes to keeping you and your bike mobile, you are in safe hands!

We carry all our brands here at Primera Bournemouth and have a bike fit studio with a fully trained fitter. We offer a free bike fitting with all new bikes.

As well as our excellent range of bikes, we also stock cycling accessories, parts, and clothing. Our clothing section at Primera Bournemouth includes cycling shorts, tights, jerseys, waterproof jackets, cycling shoes, and everything you could want or need to improve your cycling experience.

What is an electric bike?

Electric bikes, also known as e-bikes are battery-powered bikes with integrated electric motors to enhance propulsion. An electric bike is the perfect choice if you are looking for a bike that can take you further, faster than ever before. Take on new trails, climb steep hills or enjoy an easy commute – electric bikes can do it all!

Primera Sports has been voted top Electric Bike Dealer in the UK and we are a premier electric bike store in Bournemouth and Poole. Our team are fully trained on all the top electric bike systems, including Bosch and Shimano.

At Primera, we take e-bikes very seriously and have seen first-hand how electric bikes have changed our customer’s lives! The transition to electric is a very exciting development in cycling and we can’t wait to help you find the perfect electric bike for you. If you are looking to buy a new e-bike, it is worth noting that we only carry out warranty and service work on e-bikes we have sold.

Our range of electric bikes

When it comes to choosing the right model for you, there are few different types to consider, hybrid electric bikes, electric mountain bikes and electric road bikes. There are also women’s electric bikes available, specially designed to improve comfort and performance. At our Primera bike shop in Bournemouth, you can find all the different types of electric bikes from top brands including Cube, Specialized and Cannondale.

Bike Workshop

Is your bike in need of repair? At our bike workshop in Bournemouth we have a comprehensive workshop and fitting service. Bournemouth store has 3 expert mechanics who are both trained to the highest standards. Our bike fitting service is free with every bike purchased from Primera Sports Bournemouth. If your bike needs a repair, we can help you with a range of services including general mechanics, wheel building and electric bike updates. Due to very high demands on workshop time and keeping waiting times manageable, we only service and perform warranty work on e-bikes which we have supplied. As workshops hit extremely busy times and suppliers find it difficult to keep up with demand, booking times are running at 2-3 weeks, so if possible please book in advance! If its an emergency on a Primera bike, we will always try and get you in much faster. If you have bought your e-bike from Primera we offer to cover all electric updates and warranty work. If you have bought your bike from a mail-order store and you need warranty work, you will need to return it to that store, for the above reasons.

Buy now, pay later!

Visit us today to pick up your brand-new bike and spread the cost with our fantastic 0% finance options. You can apply for our 0% finance in just five minutes at our bike store in Bournemouth or over the phone on 01202 775588.

Choose to spread the cost over 12, 24, 36 months. 0% finance is available on nearly all items we sell, including electric bikes, clothing, parts and more. Please note that finance is subject to status.

We look forward to seeing you soon at Primera Sports Bournemouth, to find out more about our current range of electric bikes in Bournemouth or brands we carry, get in touch with us on 01202 775588 or send us an email at Alternatively, fill out an online contact form and we will get right back to you.

244 Charminster Road

Opening Times

Monday - Saturday
9:00am - 5:30pm

Get Directions 01202 775588