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Bournemouth Store

Welcome to Primera Sports – Bournemouth.   Primera Sports bike shop in Bournemouth was founded by bike enthusiasts for bike enthusiasts. We have been building Primera Sports for over 28 years and have gained heaps of experience along the way. We carry a wide range of bikes, including electric bikes, mountain bikes and road bikes. While we pride ourselves in specialising in the latest e-bikes, we have something for every cyclist, from beginner to pro!…

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244 Charminster Road
Bournemouth
Dorset
BH8 9RR

Opening Times

Monday - Saturday
9:00am - 5:30pm

Poole Store

Welcome to our Poole bike shop.   Primera Sports Poole opened as our second bike store in Dorset and has been in action for over 12 years now. We started this store out as our mountain bike shop, stocking world-leading brands. However, after a few years, the demand for electric and road bikes was too strong to ignore and we soon started doing both disciplines. Primera Poole is very much a place for cycling enthusiasts…

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183 Bournemouth Road
Parkstone
Poole
BH14 9HT

Opening Times

Monday - Saturday
9:00am - 5:30pm