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Bournemouth Store

Welcome to Primera Sports Bournemouth.   Our Primera Sports bike shop in Bournemouth was founded by bike enthusiasts for bike enthusiasts. For over 28 years we have been building the Primera Sports brand and have gained heaps of experience along the way. We carry a wide range of bikes, including electric bikes, mountain bikes and road bikes. While we pride ourselves in specialising in the latest e-bikes, we have something for every cyclist, from beginner to pro! So whether…

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244 Charminster Road

Opening Times

Monday - Saturday
9:00am - 5:30pm

Poole Store

Welcome to our Poole bike shop in Poole.   Who we are Primera Sports Poole opened as our second bike shop in Dorset and has been in action for over 15 years now. We started our cycle shop in Poole out as our mountain bike shop, stocking world-leading brands. However, after a few years, we also introduced electric and road bikes due to high demand. Why choose Primera Sports Poole? Primera Poole is very much…

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183 Bournemouth Road
BH14 9HT

Opening Times

Monday - Saturday
9:00am - 5:30pm

At Primera Sports, we are the leading specialist bike shop in Dorset. We are experts due to the range of services we provide in addition to our bikes and cycling products. These range from electric bikes in Dorset to professional bike fitting services, bike maintenance workshops, and much more.

We have two cycle shops in Dorset located in Bournemouth and Poole. Our Bournemouth store is the bigger of our two bike shops in Dorset and has more bikes on display. At our stores, you’ll find a team of avid cycling enthusiasts who are dedicated to matching you with the most suitable bike model.

Putting the quality into our service

We ride and test all the products we offer to ensure the quality meets the standards of customers who would want to buy them. And through our expert knowledge and experience, we can guide you every step of the way. Our priority is to offer the best level of customer service at our bike shops in Dorset. So, whether you know the model you want or are walking in with an open mind, speak to one of our staff members for professional advice.

Buying electric bikes in Dorset

When it comes to buying electric bikes in Dorset, Primera Sports is the go-to. Stocking a huge variety of renowned cycling brands, you are bound to find a product that meets your needs. We have a wide range of electric bikes available to meet all cycling proficiencies. From hybrid electric bikes to electric road bikes and more, pop into either of our cycle shops in Dorset to try the models in store. If you are looking for a particular type of model assembly, we also offer custom built bikes.

Whether you are buying a bicycle or electric bike we offer the first fitting free of charge. This is only available when buying a new bike or electric bike in Dorset from our Primera stores.

Want to spread the costs of your electric bike? Discover our electric bike finance solutions with 0% APR. Call up one of our cycle shops in Dorset for more information.

Visit our Primera Sports bike shops in Dorset today!

We hope to see you soon at our Primera Sports stores. For customer service or details on stock availability, please get in touch. You can contact us by calling 01202 775588 (Bournemouth) and 01202 749674 (Poole). You can also contact us via email at