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Bournemouth Store

Welcome to Primera Sports - Bournemouth This is our larger shop of the two. We have been in this building for over 28 years and definitely feels like home. We carry a great range of bikes from £300.00 for your first bike through to your £20,000.00 super custom build. Our Bournemouth staff are all super friendly and knowledgeable who cycle every day. It's a way of life for us from commuting to road racing, we…

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244 Charminster Road
Bournemouth
Dorset
BH8 9RR

Opening Times

Monday - Saturday
9:00am - 5:30pm

Poole Store

Welcome to our Poole store! Opened as our 2nd store which has been in action for over 12 years now. It started out as our Mountain Bike Shop with world-leading brands. After a few years, the demand for road bikes was too strong to ignore and we soon started doing both disciplines. This year we have completed a selection of exquisite road bike builds from Italian companies Pinarello, Kuota and Bianchi which all look stunning. We have a comprehensive…

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183 Bournemouth Road
Parkstone
Poole
BH14 9HT

Opening Times

Monday - Saturday
9:00am - 5:30pm