Looking for a world-class road bike or bike frame? Discover the wide range of top brands at Primera Sports including Specialized road bikes. Find the best brands for your next road bike at extremely competitive prices!
At Primera we are all cycling enthusiasts who ride everyday. We provide the best friendly service possible at all times and really go the extra mile to help. If you are new to Primera, pop in and take a look at our extensive range.
Buy a road bike today with 0% finance, available on all road bike model. Now with zero deposit, subject to status. Find your perfect road bike at one of our bike shop in Bournemouth or Poole or speak to us on our online Live Chat for personalised advice.