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Electric Road Bikes

Explore what e-road bikes can do for you. Electric road bikes offer the best of both worlds; the freedom of battery assistance and the pure feeling of a road bike. Primera Sports offer the largest range and the best advice for you to achieve a great electric road bike experience.

Visit our bike shops in Bournemouth or Poole to browse electric road bikes from top brands; we stock Specialized road bikes and more. If you want more advice before you make your choice, strike up a conversation on Live Chat and we’d be happy to help you to pick your next e-road bike

    Please note that due to our workshops being extremely busy, we only perform warranty work on E-Bikes we have sold.
    If you have an issue with your E-Bike which you bought online from another dealer you will need to return it to that dealer.
    All E-Bikes sold by ourselves get priority service.


Selected Bianchi
  • Cube
  • Specialized
  • Cannondale
  • Bianchi
  • Kuota
  • Orbea
  • Pinarello
  • 2020
  • Blue
  • Green
  • Black
  • White
  • Red
  • Orange