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Electric Bikes

Primera Sports stock electric bikes for every rider, be that the commuter looking for an effort-free means to get to work, or the keen explorer looking for an e-mountain bike to travel on multi-terrains.

We were the first company to take electric bikes seriously as a fun, accessible means to travel, and that shows when you talk to any one of our knowledgeable team. We are experienced in all electric bike motor systems, including Bosch, Shimano, Yamaha and Brose, and we are qualified to implement software updates. So, if you are looking for electric bikes in Bournemouth or Dorset, you can visit either one of our two bike shops in Dorset. We have a large stock holding of e-bikes from top specialist brands. Chat to us on Live Chat to learn more – We will be happy to help you to make the right choice

  • WARRANTY INFORMATION
    Please note that due to our workshops being extremely busy, we only perform warranty work on E-Bikes we have sold.
    If you have an issue with your E-Bike which you bought online from another dealer you will need to return it to that dealer.
    All E-Bikes sold by ourselves get priority service.
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