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Electric Bikes

Primera Sports stock electric bikes for every rider, be that the commuter looking for an effort-free means to get to work, or the keen explorer looking for an E bike to travel on multi-terrains.

Electric bikes offer all the features of a standard pushbike with the benefit of three additional components: an integrated electric motor, rechargeable battery, sensor and sometimes an electric display. At Primera Sports, we stock a selection of E-bikes including hybrid electric bikes, electric mountain bikes, electric road bikes and women’s electric bikes.

WARRANTY INFORMATION Please note that due to our workshops being extremely busy, we only perform warranty work on electric bikes sold from either of our bike shops in Bournemouth or Poole. If you have discovered a problem with your electric mountain bike which has been bought online from a different bike shop you will need to return it to them. We offer priority service for all E-Bikes purchased directly from Primera Sports.

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  • Cube
  • Specialized
  • Cannondale
  • HaiBike Electric Bikes
  • Merida
  • Lapierre Bikes
  • Orbea
  • Eovolt Bikes
  • 2021
  • 2022
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We were the first company to take electric bikes seriously as a fun, accessible means to travel, and that shows when you talk to anyone of our knowledgeable team. We are experts in all electric bike motor systems, including Bosch, Shimano, Yamaha and Brose, and we are qualified to implement software updates.

Why choose an electric bike?

Electric bikes give cyclists an extra boost with pedal assistance. Once you start pedalling, E-bikes provide just the right amount of power to help reduce the stress on knees and thighs. This makes it easier to cycle further, climb hills without breaking a sweat and is an ideal feature for those recovering from an injury.

Did you know that riding an electric bike can be just as beneficial in improving fitness as a regular bike? When it comes to overall health, movement is key and an electric bike is a perfect choice for a fun, stress-free workout!

Custom electric bikes

If you are fitness-focused, you might also consider a custom-built electric bike to suit your requirement. At Primera Sports, we have over 25 years in custom E-bike builds and can help you build the perfect electric bike for your fitness goals.

Stockist of world-class E-bike brands

We take pride in stocking E-bikes from world class brands you can trust, including Specialized, Cannondale, Orbea and more. All our bikes are available on 0% finance with the option to spread the cost over 48 months, interest free.

Visit Primera Sports today to browse our full collection and find an electric bike to fit your lifestyle and budget. For more information about our fantastic range of electric bikes get in touch with our team of experts at our bike shop in Bournemouth or our bike shop in Poole.