Primera Sports Bournemouth

Welcome to Primera Sports bike shop in Bournemouth -244 Charminster Rd, Bournemouth, BH8 9RR

Our Primera Sports bike shop in Bournemouth was founded by bike enthusiasts for bike enthusiasts. For over 28 years we have been building the Primera Sports brand and have gained heaps of experience along the way. We carry a wide range of bikes, including electric bikes, mountain bikes, road bikes, gravel bikes, and more! We pride ourselves on specialising in the latest e-bikes, we have something for every cyclist, from beginner to pro! So whether you are looking for an affordable everyday bike or a quality electric bike in Bournemouth– choose Primera Sports.

Discover our Primera Sports cycle shop in Bournemouth

Our Primera bike shop in Bournemouth is the larger of our two stores, based conveniently on Charminster Road. Our Bournemouth staff are super knowledgeable and are on hand to answer any questions you may have. We cycle every day and love to talk about the latest electric bike models we have been trying out! At our cycle shop in Bournemouth, we have a very friendly team, whose aim is to provide the best customer service possible. We are well known for going the extra mile when it comes to keeping you and your bike mobile, you’re in safe hands!

We carry all our cycling brands here at Primera Bournemouth and have a bike fit studio with a fully-trained fitter. For any bike purchased from our cycle shop in Bournemouth we offer free bike fittings.

As well as our excellent range of electric bikes, we also stock cycling accessories, parts, tools, helmets, footwear and clothing. Our wide selection of cycling equipment at Primera Sports Bournemouth has everything you could want or need to improve your cycling experience. Need some extra guidance? Give our bike shop in Bournemouth a call on 01202775588 and we’ll be happy to assist you.

Want to know more about electric bikes?

Electric bikes, also known as e-bikes are battery-powered bikes with integrated electric motors to enhance propulsion. Our electric bikes in Bournemouth are the perfect choice if you are looking for a bike that can take you further, faster than ever before. Take on new trails, climb steep hills or enjoy an easy commute – electric bikes can do it all!

Primera Sports has been voted as the top Electric Bike Dealer in the UK and we are also a premier electric bike store in Bournemouth and Poole. Our team are fully trained in all the top electric bike systems, including Haibike, Scott, Merida and more. We are the go-to supplier of electric bikes in Bournemouth and surrounding areas. We also deliver bikes and cycling products across the UK. You can simply order online for delivery or collection.

At Primera Bournemouth, we take e-bikes very seriously and have seen first-hand how electric bikes have changed our customers’ lives! The transition to electric is a very exciting development in cycling and we can’t wait to help you find the perfect electric bike for you. If you are looking to buy a new e-bike, it is worth noting that we only carry out warranty and service work on e-bikes we have sold.

Our range of electric bikes in Bournemouth

When it comes to choosing the right model for you, there are a few different types to consider. These include electric mountain bikes, electric road bikes, electric folding bikes, and more. At our Primera cycle shop in Bournemouth, you can find all types of e-bikes from leading brands.

Our bike service in Bournemouth

Is your bike in need of repair? At our bike workshop in Bournemouth, we have a comprehensive workshop and fitting service. Our 3 expert mechanics are trained to the highest standards. Our bike fitting service is free with every bike purchased from Primera Sports Bournemouth. If your bike needs a repair, we can help you with a range of services including general mechanics, wheel building and electric bike updates.

Due to very high demands on workshop time and to keep waiting times manageable, we only service and perform warranty work on e-bikes which we have supplied. As workshops hit extremely busy times and suppliers find it difficult to keep up with demand, booking times are running at 2-3 weeks. So if possible, please book in advance! If it’s an emergency fix you need on a Primera bike, we will always try and get you in much faster.

For e-bikes bought from our Primera bike shop in Bournemouth, we cover all electric updates and warranty work. If you have bought your bike from a mail-order store and you need warranty work, you will need to return it to that store, for the above reasons.

Buy now, pay later with our flexible payment options

Visit us today to pick up your brand-new bike and spread the cost with our fantastic 0% bike finance options. With our finance packages, you can spread the cost for up to 48 months. You can also spread the cost with the Cyclescheme. Payments are simply deducted from your gross salary so you can enjoy your new bike right away!

Visit our cycle shop in Bournemouth