We have been performing bike fitting at Primera Sports for over 25 years and take it very seriously.

Over that time, systems and riding styles have changed massively - people ask: does it make a difference? Without a doubt it does!

Bike fitting increases measured performance and comfort.


With major professional teams like Team Sky investing thousands of pounds in bike fitting and computer systems, the performance of current cyclists is outstanding. 

We work very close with leading fitting companies so we keep at the leading edge. We also work very closely with our team riders, who give us great feedback while we follow their performance and power increases.
The results are very positive; all riders this year have set new “Personal Best” times in time trials whilst road performances have taken win after win. This season has seen two of our junior riders Jacob Aries and Tom Temple clock 19 minute 10 mile TT’s and after working with Tom for his first 25 mile TT he clocked 50:19 - averaging 30mph!  

“Proof is always a good starting point”


It’s not just for the road racing cyclist! We fit many recreational cyclists and mountain bike riders who want to improve their positions on the bike.

We perform bike fitting on any make of bike, so if you have a brand we do not sell you are still very welcome to book in for a bike fitting and we will try to improve your position and gain you an extra advantage in performance. 

We also have a very good success rate with injury improvement; if you have a nagging pain while you are riding a simple adjustment can be the answer.



Any questions you have regarding bike fitting or injury please get in touch..

Tel 01202 775588 - Email info@primera-sports.com



When you purchase a new bike from us you will get a FREE Bike Fit (with any bike).



The Retul bike fitting is the most advance bike fitting process available. It uses all of the experience and knowledge of the fitting technician along with 3D motion capture technology. This allows the specialist fitter to see all the necessary information through the Retul software package. For more information on the Retul process please see the link below.

Please remember to bring your cycling gear if you are being professionally fitted, cycling shoes and shorts are highly recommended.


The BG fit protocol has been in development since bike fitting was first considered a science. Ensuring the three points of contact with the bike are adjusted according to each specific rider requirements. BG is the only fitting system that is complimented with an entire range of products to help ensure a perfect fit every time! 

The process has been scientifically proven to improve knee tracking and reduce the potential for injury, as well as improve overall comfort and increase power in all positions on the bike. Designed to be applied to anyone from Tour de France winners to Tour de France supporters and anyone in between.

Phone us on 01202 775588  or email info@primera-sports.com for more info on bike fitting.

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