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Specialized Stumpjumper 2014 Comp Carbon 29 MTB Mountain Bike Hot Deal

Specialized Stumpjumper 2014 Comp Carbon 29 MTB Mountain Bike

£2,000.00 £1,600.00 (20% Off!)

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Exciting brands at Primera Sports

Solo Velex Jersey

Solo Velex Jersey

Now: £70.00

Solo RT2 Bibshorts

Solo RT2 Bibshorts

Now: £120.00

Solo Retro Cap

Solo Retro Cap

Now: £12.00

Solo Musette

Solo Musette

Now: £14.00

The stunning 2014 Pinarello F8 Is here

Pinarello Dogma F8

Now: £3,899.99

Lynskey Pro650 VF Ti Frame

Lynskey Pro650 VF Ti Frame

Now: £1,499.99

Hello and welcome to Primera Sports, your home for world class bikes, excellent cycling equipment and the very latest in cycle clothing.

So if you are looking for that amazing road, hybrid or mountain bike, or looking for some clothing to go with your bike, triathlon clothing or some superior accessories to enhance your ride look no further than Primera Sports. We put that optimum cycling experience at the very top of our priorities along with customer satisfaction. 

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Primera is Spanish for first and that’s what we aim to become. We want to be your one-stop place for all of your biking equipment. We sell the best cycling brands like Specialized, Cannondale and Assos.

Primera Sports is run by experienced cyclists and therefore knows what the discerning cyclist needs when preparing for those all-important rides. If anyone understands the thrill of the race, it’s us!

We also retail our amazing products at very competitive prices, giving you the best deal we possibly can.

Let us take you through the huge variety of products we offer; our products are designed by the world’s very best manufacturers and renowned throughout the cycling world.

Our bikes

We sell some of the very best bikes out there, bikes that are excellent on the road, bikes that have been made for pro-riders, the best bikes in the world. Top-notch brands like Cannondale, Specialized and Lapierre have found a happy home at Primera Sports and we are very proud to be an authorised UK retailer for them.

Here are a couple of our well known bike brands:

Specialized – No bike retailer would be complete without incorporating the highly varied and technologically advanced range of Specialized bikes! These bikes are crafted for many different kinds of rider that it doesn’t matter if you are; a Sunday rider, someone who wants to help the environment by cycling to work or to pick the children up, or whether you are a pro-racer preparing for that race that could change your whole life.

Here are a few of these awesome bikes:

·         Specialized S-Works Stumpjumper FSR – If you think that mountain biking and technological advances are not compatible, think again. This massively durable bike not only conquers the trail impressively, but incorporates a lot of Specialized’s best innovations. For example, it has a market leading stiffness to weight ratio because of the combination of a FACT OSBB carbon crankset, SRAM XX spider and 38/24t rings. We like. A lot. Mountain bikers just saw their trail experience improve hugely!

·         Specialized Epic Marathon Carbon – most riders looking to go pro are looking for that bike that gives them that World Cup feel and truly encapsulates the thrill and tingle of a good race. This bike has the same Total Suspension Integration as the factory racing rigs that Specialized create, ensuring that you really do get the same experience. This amazing racing bike brings FlowControl Mini Brain Shock combined with a Brain Fade Valve, and an air spring and rebound that can be adjusted.

·         Specialized Dolce – This women’s bike is designed for the rider who is not afraid of potholes and puddles. Specialized have designed this bike for women specifically, giving it a super lightweight frame and intense durability for those long rides on the road. The bike is constructed to compliment the female frame and enhance performance, truly getting the most out of the ride. The bike comes in an attractive blue and white theme and has Shimano 2300 STI Shifters and a lightweight FACT carbon fork; this enhances the ride and aids precision.

We also do a great range of Specialized saddles, Specialized road shoes and other items.

Cannondale– We also sell Cannondale bikes. If you consider how humbly this company started, their rise to the top has been meteoric. We love how lightweight these bikes are, the CAAD8 Tiagra being our case in point. If you want innovation and style, Cannondale are another manufacturer you can rely on. Did you know that Cannondale were the very first manufacturers to use handcrafted aluminium frames? This instantly made their bikes rocket in quality and style.


       Cannondale CAAD8 Tiagra - As you know, a bike’s weight really adds (or detracts from!) its performance. This bike is only 1150 grams. It also looks great, very sleek and futuristic in its appearance.

We love Cannondale and know you will too!


So you’ve got the world class Specialized, Lapierre or Cannondale bike, but if you walk the walk, you may as well talk the proverbial talk too. We at Primera Sports cannot stress how much the right cycling clothing is vital to your ride and performance. A lot of our jerseys and bibshorts have been made to reflect the clothing worn by the very best riders out there like that made by Endura and Assos. We also sell a lot of team clothes; get onto the rest of the site and have a look.

We guarantee you’ll find something that’ll make your performance the best it can be.

Here are a few examples of the clothing we sell at Primera Sports:


Assos T FI.13 S5 Bibshort

Engineered for high performance cycling.

  • AEPD II extreme ergonomic 6-panel race cut
  • innovative insert with ergonomic front and rear cut for less pressure on the genital area
  • large high density memory foam


Assos SS.corporate_s7 Jersey red Swiss

The NEW ASSOS jersey designs. Technically, the SS.mangussta and SS.corporate are based on the same platform used for the Swiss Federation jersey.

To find other clothing brands like Endura Clothing, have a look around the rest of the site!


No rider is complete without the right biking accessories, whether you are looking for cream to help your skin and stop it chafing, a digital wireless cycling computer or other innovative and excellent accessories; you have come to the right site.

Here are a couple of our accessories:

·         Cat Eye Strada Wireless Computer – This has been doing the rounds for five years and is still one of the best out there; it’s longevity proves that. It has a slim design, a universal speed sensor and a touch screen. It tells you your current speed, average speed and total distance with many other functions. No pro-rider is complete without one of these bad boys.

·         Specialized Pump: no self respecting bike is complete without a pump that can keep up with the demands of the ride. These pumps are well renowned for their superior durability and tendency to last for a very long time. Just what you need when you’ve got a big race or event to train for! Get yours!

Primera Sports also sell bike parts from all of the aforementioned large cycling brands as well as many others we have not had the space to mention. Feel free to have a look around the rest of the website and see what we have to offer. Our selection of bike parts is varied, and we only choose the very best to sell. If you’re looking for a custom bike, we are the people to go to.

If you need any further information on the products we sell or advice on how to get the bike that will change your cycling experience forever, contact us at or give us a ring 01202 775588 or Poole on 01202 749674. We are pro-riders ourselves and really do know our stuff.


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Road, Tri, MTB & Mail order: 244 Charminster Road, Charminster, Bournemouth, Dorset, BH8 9RR

Telephone: 01202 775588 | Fax: 01202 775599 | Email:

MTB & Leisure: 183 Bournemouth Road, Parkstone, Poole, Dorset, BH14 9HT

Telephone: 01202 749674 | Email:

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