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  • Grab yourself a deal on 2010 Ex Demo Bikes...

    Grab yourself a deal on 2010 Ex Demo Bikes...

    It's the time of year when we move our Ex Demo bikes on! Bikes are all in great condition and some have only had one dry run. Click here for more details.

  • Specialized Lead the 2010 'Tour De France'

    Specialized Lead the 2010 'Tour De France'

    Another great day in this years tour! Specialized are in all the action and taking top places!

  • Primera Bike-Fit

    Primera Bike-Fit

    If you are looking for a correct bike fit you need to come to Primera, We do not use computers! We use hand tools and years of experience.

  • Eddy Merckx Ltd Edition Bike is on it's way £14,000

    Eddy Merckx Ltd Edition Bike is on it's way £14,000

    The Eddy Merckx team have built a very limited edition bike to celabrate Eddy's 65th birthday and it comes in at 6kg [tbc] We have a limited amount coming as only 200 have been made for the world!

  • Over 1,000 Bikes In Stock - MEGA DEALS *Call For Price Match*

    Over 1,000 Bikes In Stock - MEGA DEALS *Call For Price Match*

    Are you looking to buy a new bike? We have a Mega Bike Sale on selected bikes!! If you see any bike cheaper call us 01202 77558 for Price Match! EMAIL with the bike you are looking for info@primera-sports.com

  • Get ready for the long hot rides!

    Get ready for the long hot rides!

    Lots of our customers are booked in to some long hot rides this month. Make sure you get the correct products from Assos, Oakley and Specialized.

  • Tour De France in full swing!

    Tour De France in full swing!

    The 97th Tour De France is well underway with some exciting results already, having started on the Saturday 3rd July and ending on the Sunday July 25th 2010.

  • YouTube video round-up

    YouTube video round-up

    While looking around on YouTube, we came across these videos which perfectly demonstrate the skills and attributes that some bikers have. Here are the top 3...

  • Latest Specialized news

    Latest Specialized news

    When it comes to cycling, the Specialized brand is the first port of call for many cyclists. There is an extensive range of products available in the specialized range. With the great new Specialized 2010 products this range has just got even bigger!

  • We have got the right Specialized bike for you

    We have got the right Specialized bike for you

    No matter what your budget is, there is the perfect Specialized bike for you, at the right price. The new 2010 Rockhopper bike is the definitive bike for off-road riding, yet, also suitable for everyday use.

Specilaized S-Works bikes in stock! Ex Demo Bikes FOR SALE

Skins Compression Clothing

Skins C400 Cycle Compression Bib Shorts Skins C400 Cycle Compression Bib Shorts $226.08 $203.47 (10% Off!)
Skins Pro Waist Shorts Skins Pro Waist Shorts $150.72 $135.64 (10% Off!)

Summers Jersey Offer's

Fox Race Jersey *Save 10%* Fox Race Jersey *Save 10%* $52.76 $47.48 (10% Off!)
Northwave Kamosutra 35% Off Northwave Kamosutra 35% Off $59.00 $38.35 (35% Off!)
Northwave Blade Short Sleeve Jersey 2010 Northwave Blade Short Sleeve Jersey 2010 $75.35 $56.51 (25% Off!)

Triathlon Summer Sale!

Orca 2010 226 Race Suit (mens) Orca 2010 226 Race Suit (mens) $135.66 $115.31 (15% Off!)
Aqua Sphere Kaiman Goggles Aqua Sphere Kaiman Goggles $21.09 $17.92 (15% Off!)

Cat-Eye lights - Save 10%

Cat Eye EL-220 LED Front Light Cat Eye EL-220 LED Front Light $45.20 $40.68 (10% Off!)
Cat Eye HL-EL450 LED Front Light Cat Eye HL-EL450 LED Front Light $52.74 $47.47 (10% Off!)
Cat Eye TL-LD610 LED Rear Light Cat Eye TL-LD610 LED Rear Light $37.67 $33.90 (10% Off!)
Cat Eye TL-LD610 LED Rear Light (white) Cat Eye TL-LD610 LED Rear Light (white) $37.67 $33.90 (10% Off!)

2009 FRAME CLEARANCE - 20% OFF RRP

Cervelo RS Frameset 2009 SAVE 20% Cervelo RS Frameset 2009 SAVE 20% $2,713.14 $2,170.51 (20% Off!)
Cervelo R3SL Frameset 2009 SAVE 20% Cervelo R3SL Frameset 2009 SAVE 20% $4,521.91 $3,617.53 (20% Off!)
Argon 18 E-80 2009 Save 20% Argon 18 E-80 2009 Save 20% $1,205.83 $964.66 (20% Off!)
Argon 18 E114 2009 SAVE 20% Argon 18 E114 2009 SAVE 20% $3,316.07 $2,652.85 (20% Off!)
Argon Gallium Pro 2009 SAVE 20% Argon Gallium Pro 2009 SAVE 20% $2,260.95 $1,808.76 (20% Off!)
Argon 18 GALLIUM  2009 Save 20% Argon 18 GALLIUM 2009 Save 20% $1,808.76 $1,447.00 (20% Off!)
Argon 18 Krypton Frame & Fork 2010 Argon 18 Krypton Frame & Fork 2010 $1,505.80 $1,205.83 (Save $299.97!)

Assos - Main stockist - Save £'sss

Assos 2010 H.FI Lady S5 Waist Short Assos 2010 H.FI Lady S5 Waist Short $177.85 $160.06 (10% Off!)
Assos UV & Chill Arm Protectors Assos UV & Chill Arm Protectors $39.17 $35.26 (10% Off!)

Sky Team Clothing - In Stock Now!

Sky Team Short Sleeve Jersey Team Colours Sky Team Short Sleeve Jersey Team Colours $105.51 $94.96 (10% Off!)
Sky Team Bib Shorts Sky Team Bib Shorts $113.05 $101.74 (10% Off!)
Sky Team Gilet Sky Colours Sky Team Gilet Sky Colours $128.12 $115.31 (10% Off!)
Sky Team Race Mitts Team Colours Sky Team Race Mitts Team Colours $45.22 $40.70 (10% Off!)

Cervelo Team Clothing

Casteli Cervelo Training Bibshort 2010 Casteli Cervelo Training Bibshort 2010 $113.05 $101.74 (10% Off!)
Casteli Cervelo SG0.6 Wind Vest 2010 Casteli Cervelo SG0.6 Wind Vest 2010 $120.58 $108.53 (10% Off!)

Gore Bike Wear 2010 - Save 10%

Gore Bike Wear Oxygen Jersey 2010 Gore Bike Wear Oxygen Jersey 2010 $90.42 $81.38 (10% Off!)
Gore Bike Wear Power III Bibshorts 2010 Gore Bike Wear Power III Bibshorts 2010 $113.03 $101.73 (10% Off!)
Gore Bike Wear Xenon AS Vest 2010 Gore Bike Wear Xenon AS Vest 2010 $128.11 $115.29 (10% Off!)
Mavic Flash Gilet Mavic Flash Gilet $120.57 $108.51 (10% Off!)

2XU Compression Clothing

2XU CERVELO Compression Tights (mens) 2XU CERVELO Compression Tights (mens) $105.51 $94.96 (10% Off!)
2XU Compression Unisex Calf Guards 2XU Compression Unisex Calf Guards $40.70 $38.66 (5% Off!)

Endura main Stockist

Endura FS260 Pro Bibshort Endura FS260 Pro Bibshort $97.96 $93.06 (5% Off!)
Endura MT500 Waist Short 2010 Endura MT500 Waist Short 2010 $97.96 $93.06 (5% Off!)
Endura Rapido S/S Shirt 2010 Endura Rapido S/S Shirt 2010 $45.20 $42.94 (5% Off!)
Endura MT500 Spray Baggy Shorts Endura MT500 Spray Baggy Shorts $97.96 $93.06 (5% Off!)

Triathlon Accessories - Special Offers

Xtenex Elastic Laces 75cm Xtenex Elastic Laces 75cm $15.06 $13.55 (10% Off!)
Zoggs Predator Mask Zoggs Predator Mask $27.12 $23.05 (15% Off!)
Shimano TR51 Shimano TR51 $226.08 $158.25 (30% Off!)

Newton Running Shoes - FREE UK delivery

Newton Motion AW Trainer (mens) Newton Motion AW Trainer (mens) $195.95 $176.36 (10% Off!)
Newton Lady Isaac Guidance Trainer (womens) Newton Lady Isaac Guidance Trainer (womens) $165.80 $149.22 (10% Off!)
Newton Motion Stability Trainer (mens) Newton Motion Stability Trainer (mens) $195.95 $176.36 (10% Off!)
Newton Sir Isaac Guidance Trainer (mens) Newton Sir Isaac Guidance Trainer (mens) $165.80 $149.22 (10% Off!)

Pannier Bags

Altura Urban Dry Line 20 Pannier Altura Urban Dry Line 20 Pannier $75.35 $67.81 (10% Off!)
Altura Night Vison Pannier Altura Night Vison Pannier $82.89 $74.60 (10% Off!)
Basil Memories Shopper Bike Bag Basil Memories Shopper Bike Bag $84.85 $76.36 (10% Off!)

Accessories - Special Offers

Hudz Brake Lever Hoods - Campagnolo Hudz Brake Lever Hoods - Campagnolo $31.64 $28.47 (10% Off!)
Mavic R-SYS Premium Clincher *FREE TYRES & TUBES** Mavic R-SYS Premium Clincher *FREE TYRES & TUBES** $1,658.04 $1,130.47 (Save $527.57!)
Profile T1+ aerobar Profile T1+ aerobar $150.72 $135.64 (10% Off!)

free delivery

Deal of the Day

Endura Hummvee LITE Short Hot Deal

Endura Hummvee LITE Short

$75.35 $67.81 (10% Off!)

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Top Sellers

  1. Assos Chamois Cream

    £11.50 £10.35

  2. Lock Laces - Triathlon Lock Laces

    £5.99 £5.39

  3. Assos 2010 T FI.Mille S5 Bibshort

    £155.99 £140.39

  4. Assos 2010 SS.Uno Jersey

    £98.99 £89.09

  5. Assos 2010 Socks Spring/Fall

    £10.99 £9.89

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Manufacturers

Road, Tri, MTB & Mail order: 244 Charminster Road, Charminster, Bournemouth, Dorset, BH8 9RR

Telephone: 01202 775588 | Fax: 01202 775599 | Email: bournemouth@primera-sports.com


MTB & Leisure: 183 Bournemouth Road, Parkstone, Poole, Dorset, BH14 9HT

Telephone: 01202 749674 | Email: poole@primera-sports.com