Latest Products

MEGA Bike Sale!! on selected bikes! **PRICE MATCH** $0.00

Wilier Izoard Centaur 10sp 2010 **NEW** $3,616.04

Pinarello Dogma 60.1 Frameset 2010 **In Stock** $5,275.57

Kuota Kharma 2010 - 0% Finance Available $2,260.95

Specialized S-Works Tarmac SL3 2011 *TDF 1st and 2nd* $3,014.60

Specialized Hardrock Sport Disk 2010 $602.91 $542.62 (Save $60.29!)

Trek Project One "SALE NOW ON" Call 01202 775588 $8,290.19

Specialized Globe Vienna 3 Womens 2010 **NEW** $602.91 $452.18 (Save $150.73!)

Latest News

Grab yourself a deal on 2010 Ex Demo Bikes...
It's the time of year when we move our Ex Demo bikes on! Bikes are all in great condition and some have only had one dry run. Click here for more details.
Specialized Lead the 2010 'Tour De France'
Another great day in this years tour! Specialized are in all the action and taking top places!
Primera Bike-Fit
If you are looking for a correct bike fit you need to come to Primera, We do not use computers! We use hand tools and years of experience.
Eddy Merckx Ltd Edition Bike is on it's way £14,000
The Eddy Merckx team have built a very limited edition bike to celabrate Eddy's 65th birthday and it comes in at 6kg [tbc] We have a limited amount coming as only 200 have been made for the world!
Over 1,000 Bikes In Stock - MEGA DEALS *Call For Price Match*
Are you looking to buy a new bike? We have a Mega Bike Sale on selected bikes!! If you see any bike cheaper call us 01202 77558 for Price Match! EMAIL with the bike you are looking for info@primera-sports.com
Get ready for the long hot rides!
Lots of our customers are booked in to some long hot rides this month. Make sure you get the correct products from Assos, Oakley and Specialized.
Tour De France in full swing!
The 97th Tour De France is well underway with some exciting results already, having started on the Saturday 3rd July and ending on the Sunday July 25th 2010.
YouTube video round-up
While looking around on YouTube, we came across these videos which perfectly demonstrate the skills and attributes that some bikers have. Here are the top 3...
Latest Specialized news
When it comes to cycling, the Specialized brand is the first port of call for many cyclists. There is an extensive range of products available in the specialized range. With the great new Specialized 2010 products this range has just got even bigger!
We have got the right Specialized bike for you
No matter what your budget is, there is the perfect Specialized bike for you, at the right price. The new 2010 Rockhopper bike is the definitive bike for off-road riding, yet, also suitable for everyday use.

Specilaized S-Works bikes in stock! Ex Demo Bikes FOR SALE

Specialized S-Works Epic Carbon 2010 $8,290.19

Specialized S-Works Stumpjumper FSR Carbon $8,290.19

Specialized S-Works Enduro Carbon 2010 $7,536.53

Specialized S-Works HT Frame & Forks 2010 *Last One Save 10%* $3,768.26 $3,391.43 (10% Off!)

Skins Compression Clothing

Skins C400 Mens Compression Jersey-short sleeve $135.64 $122.08 (10% Off!)

Skins C400 Cycle Compression Bib Shorts $226.08 $203.47 (10% Off!)

Skins Pro Waist Shorts $150.72 $135.64 (10% Off!)

Skins C400 Men's Compression Baselayer Long Sleeve Top $90.42 $81.38 (10% Off!)

Summers Jersey Offer's

Northwave Alien Jersey SAVE 20% on all NW jerseys $69.32 $55.45 (20% Off!)

Campagnolo Clothing Heritage Half Zip Flock Jersey $143.18 $114.54 (20% Off!)

Fox Race Jersey *Save 10%* $52.76 $47.48 (10% Off!)

Endura FS260 Pro Short Sleeved Shirt 2010 $67.81 $64.42 (5% Off!)

Northwave Kamosutra 35% Off $59.00 $38.35 (35% Off!)

Northwave Muscle Short Sleeved Jersey 2010 $69.32 $51.99 (25% Off!)

Northwave Guitar Short Sleeved Jersey 2010 $69.32 $55.45 (20% Off!)

Northwave Blade Short Sleeve Jersey 2010 $75.35 $56.51 (25% Off!)

Triathlon Summer Sale!

Orca 2010 226 Race Suit (mens) $135.66 $115.31 (15% Off!)

2XU 2010 Endurance 3 Pocket Tri Singlet (mens) $75.37 $60.29 (20% Off!)

Orca 2010 226 Tri Chamois-Tech Pant (mens) $97.98 $78.38 (20% Off!)

Aqua Sphere Kaiman Goggles $21.09 $17.92 (15% Off!)

Cat-Eye lights - Save 10%

Cat Eye EL-220 LED Front Light $45.20 $40.68 (10% Off!)

Cat Eye HL-EL450 LED Front Light $52.74 $47.47 (10% Off!)

Cat Eye TL-LD610 LED Rear Light $37.67 $33.90 (10% Off!)

Cat Eye TL-LD610 LED Rear Light (white) $37.67 $33.90 (10% Off!)

2009 FRAME CLEARANCE - 20% OFF RRP

Cervelo RS Frameset 2009 SAVE 20% $2,713.14 $2,170.51 (20% Off!)

Cervelo S3 Frameset 2009 SAVE 20% On All 2009 Framesets $5,275.57 $4,220.45 (20% Off!)

Cervelo R3SL Frameset 2009 SAVE 20% $4,521.91 $3,617.53 (20% Off!)

Argon 18 E-80 2009 Save 20% $1,205.83 $964.66 (20% Off!)

Argon 18 E114 2009 SAVE 20% $3,316.07 $2,652.85 (20% Off!)

Argon Gallium Pro 2009 SAVE 20% $2,260.95 $1,808.76 (20% Off!)

Argon 18 GALLIUM 2009 Save 20% $1,808.76 $1,447.00 (20% Off!)

Argon 18 Krypton Frame & Fork 2010 $1,505.80 $1,205.83 (Save $299.97!)

Assos - Main stockist - Save £'sss

Assos 2010 H.FI Lady S5 Waist Short $177.85 $160.06 (10% Off!)

Assos 2010 Summer Cap-Mille $19.58

Assos UV & Chill Arm Protectors $39.17 $35.26 (10% Off!)

Assos 2010 'Sponsor Yourself' T-Shirt **NEW** $67.81

Sky Team Clothing - In Stock Now!

Sky Team Short Sleeve Jersey Team Colours $105.51 $94.96 (10% Off!)

Sky Team Bib Shorts $113.05 $101.74 (10% Off!)

Sky Team Gilet Sky Colours $128.12 $115.31 (10% Off!)

Sky Team Race Mitts Team Colours $45.22 $40.70 (10% Off!)

Specialized Saddles - FREE UK postage

Specialized 2010 BG Toupe Team Saddle**NEW** $120.57

Specialized 2010 BG Jett Saddle (womens)**NEW** $90.42

Specialized 2010 BG Romin SL Saddle **NEW** $120.57

Specialized 2010 BG Indie XC Sport Saddle **NEW** $45.20

Cervelo Team Clothing

Casteli Cervelo Team Jersey Full Zip 2010 $97.98 $88.18 (10% Off!)

Casteli Cervelo Training Bibshort 2010 $113.05 $101.74 (10% Off!)

Casteli Cervelo SG0.6 Wind Vest 2010 $120.58 $108.53 (10% Off!)

Gore Bike Wear 2010 - Save 10%

Gore Bike Wear Oxygen Jersey 2010 $90.42 $81.38 (10% Off!)

Gore Bike Wear Power III Bibshorts 2010 $113.03 $101.73 (10% Off!)

Gore Bike Wear Xenon AS Vest 2010 $128.11 $115.29 (10% Off!)

Mavic Flash Gilet $120.57 $108.51 (10% Off!)

2XU Compression Clothing

2XU CERVELO Compression Long Sleeve Top (mens) $82.90 $74.61 (10% Off!)

2XU CERVELO Compression Tights (mens) $105.51 $94.96 (10% Off!)

2XU Compression Unisex Calf Guards $40.70 $38.66 (5% Off!)

2XU Compression Unisex Shorts $59.00

Specialized Bikes - 0% Finance available

Specialized S-Works Epic Carbon 2010 $8,290.19

Specialized Stumpjumper HT Expert Carbon 2010 **NEW** $3,768.26

Specialized Stumpjumper FSR Expert Carbon 2010 **NEW** $4,521.91

Specialized Globe Vienna 2 *MEGA BIKE DEALS* Call 01202 775588 $527.54 $376.81 (Save $150.73!)

Endura main Stockist

Endura FS260 Pro Bibshort $97.96 $93.06 (5% Off!)

Endura MT500 Waist Short 2010 $97.96 $93.06 (5% Off!)

Endura Rapido S/S Shirt 2010 $45.20 $42.94 (5% Off!)

Endura MT500 Spray Baggy Shorts $97.96 $93.06 (5% Off!)

Womens Cycle Clothing

Orca 2010 Equip Cycle Jersey (womens) $43.71 $39.34 (10% Off!)

Orca 2010 Cyle Jersey (womens) $52.76 $47.48 (10% Off!)

Specialised 2010 Women's BG Pro RBX Short $105.50

Specialized 2010 Women's Enduro Short $105.50

Cannondale Main Dealer for the UK

Cannondale Super Six HiMod SRAM Red 2010 **NEW** $6,027.73

Cannondale Synapse HiMod Ultegra Compact 2010 $4,068.23

Cannondale Six Carbon 105 - Compact - 2010 - "Bike Of The Year" $2,711.65

Cannondale Flash Carbon 3 2010 $4,218.96

Fixie - Single Speed

Fixie Peace Maker [Belt Drive] $1,733.39

Specialized Langster 2010 $678.27

Specialized Langster Steel 2010 - 24 Months 0% Finance available $753.64

Specialized Langster Steel 2010 - EX DEMO £399.99 $602.91

Triathlon Accessories - Special Offers

Xtenex Elastic Laces 75cm $15.06 $13.55 (10% Off!)

Zoggs Predator Mask $27.12 $23.05 (15% Off!)

3D Rotor Road Cranks **Titanium Axle** $595.39

Shimano TR51 $226.08 $158.25 (30% Off!)

Oakley Eyewear

Oakley Jawbone Retina Burn - Black Irid - Vented (04-205) $271.30 $244.17 (10% Off!)

Oakley Jawbone - Infra Red - VR50 lens- Vented (04-210) $346.67 $312.00 (10% Off!)

Oakley Enduring Pace Breast Cancer Awareness Edition(24-085) $211.01 $189.91 (10% Off!)

Oakley Livestrong Jawbone (04-211) $286.37 $257.73 (10% Off!)

Lapierre Biks at Primera

Lapierre Zesty 714 2010 **NEW** $5,577.03

Lapierre Pro Race 700 Carbon 2010 **NEW** $4,145.09

Lapierre Zesty 914 2010 **NEW** $6,933.61

Lapierre Spicy 516 2010 **NEW** $4,823.38

Newton Running Shoes - FREE UK delivery

Newton Motion AW Trainer (mens) $195.95 $176.36 (10% Off!)

Newton Lady Isaac Guidance Trainer (womens) $165.80 $149.22 (10% Off!)

Newton Motion Stability Trainer (mens) $195.95 $176.36 (10% Off!)

Newton Sir Isaac Guidance Trainer (mens) $165.80 $149.22 (10% Off!)

Specialized Top Dealer for the UK

Specialized 2010 BG Pro Road $256.23

Specialized 2010 BG Pro MTB $256.23

Specialized 2010 TT2 Aero Helmet $256.23

Specialized 2010 Team Racing Socks $12.04

Pannier Bags

Altura Urban Dry Line 20 Pannier $75.35 $67.81 (10% Off!)

Altura Night Vison Pannier $82.89 $74.60 (10% Off!)

Basil Jasmin Farm Double Pannier Bike Bag $55.76 $50.18 (10% Off!)

Basil Memories Shopper Bike Bag $84.85 $76.36 (10% Off!)

Accessories - Special Offers

Alan Bike Transportation Box $648.13

Hudz Brake Lever Hoods - Campagnolo $31.64 $28.47 (10% Off!)

Mavic R-SYS Premium Clincher *FREE TYRES & TUBES** $1,658.04 $1,130.47 (Save $527.57!)

Profile T1+ aerobar $150.72 $135.64 (10% Off!)


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