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0% Finance Available.....

Pinarello Dogma F12 Caliper Road Bike Frameset



Spread the cost today with 0% finance

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You can apply for 0% finance in-store or on the phone, it’s a very popular way to pay for your new bike and spread the cost!

You can call us now we can talk you through an application which only takes 5 minutes.

Alternatively apply using the form and our team will be in contact shortly to discuss further.

01202 775588

Your Payments £239.85
a month


Even more aero, Even more powerful,

Even more beautiful

The new Pinarello Dogma F12 offers not just a new look and new design but awesome performance advantages for you on the road. The main advantage you will be looking at is aerodynamics.

The power transfer on the F12 has also been improved with a completely new design of the chain stays increasing power transfer without increasing weight. The re-design and use of the best carbon available creates an improvement in lateral stiffness by 10%. Creating a platform that is the pinnacle of efficency and performance.

The biggest improvement on the new bike is the cable routing. Pinarello have developed a handlebar and headset design that keep perfect shifting and braking performance whilst seamlessly incorporating the internal routing.

Available in both rim and disc options so you can have your brake preference without loosing any of the performance benefits.


  • TiCR™ all internal cable routing
  • 3XAir™ two positions available for the second bottle
  • Direct mount brake system
  • UCI Approved
  • Compatible with mechanical and electronic groupsets
  • Maximum tyre width: 700x28mm
  • Weight: 820 grams (raw frame, unpainted


Get in touch if you would like more information, we have a Pinarello expert on hand who will guide you all the way. Take a look at our Gallery for a selection of builds we have completed. Custom build prices start from £10,000.00, contact – 01202 775588 for more information on what is possible.

Genuine customer feedback.

Absolutely beautiful bike – Thanks to Joe, Bill and the team for providing a first class service from start to finish.

First of all I would like to say a big thank you Bill and the team for helping me with my purchase of my dream bike. Joe done an excellent job helping me with the spec I wanted on my bike and contacting me with regular updates on the build. When I collected the bike Steve the mechanic also helped me with the basic set up of the bike like how to charge the battery on the bike and how to set the app up on the bike. Bill’s team done an excellent job and I would recommend anyone who is interested in buying a bike to visit the shop. Many Thanks to all at Primera.


Regular questions we get asked regarding F12 builds.

Q. Can I run a standard handlebar.
A. You can, but the MOST Talon all in one system is more aero and gives a better ride experience.

Q. What is the largest tyre I can fit.
A. 28mm which can be run tubeless or with tubes.

Q. Is it all about speed? How comfortable is it on a ride.
A. Due to the layering of the carbon, it gives a very fast ride with stiffness exactly where you need it, while still giving a very forgiving ride feel.

Q. Can I use 0% Finance on a complete build.
A. Yes we offer full 0% Finance options with as little as a 10% deposit.

Q. How long does it take to build once I decide on a colour.
A. This does depend on frame availability, normally 2-3 weeks.