Primera Sports is the leading specialist UK cycle shop. We are based on the South Coast and can cater for all disciplines of cycling. The shop is full of bikes, equipment and clothing from leading brands.
Unlike most cycle shops which are owned by large investment companies, Primera is a store with its feet firmly on the ground and understands the passion cyclists feel for their bikes.We are very proud of our knowledgeable, friendly staff and our priority is always to give the best customer service possible. Primera is owned and run by Bill Temple whose aim is to keep offering a great personalised service. Bill started racing in 1974 and has been involved in the sport ever since his schoolboy racing days.