Primera Sports is the leading specialist UK cycle shop. We are based on the South Coast and can cater for all disciplines of cycling. The shop is full of bikes, equipment and clothing from leading brands.
Unlike most cycle shops which are owned by large investment companies, Primera is a store with its feet firmly on the ground and understands the passion cyclists feel for their bikes. We are very proud of our knowledgeable, friendly staff and our priority is always to give the best customer service possible. Primera is a family-owned and run business whose aim is to keep offering a great personalised service, raise money for local charities and support cyclists of all levels. Commuting to work, racing or riding for pure please, every cyclist is very important to us and we want to see everyone enjoying being on two wheels.