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Welcome to our Poole store! Opened as our 2nd store which has been in action for over 12 years now.

It started out as our Mountain Bike Shop with world-leading brands. After a few years, the demand for road bikes was too strong to ignore and we soon started doing both disciplines. This year we have completed a selection of exquisite road bike builds from Italian companies PinarelloKuota and Bianchi which all look stunning. We have a comprehensive workshop with 2 full-time mechanics who are both trained to the highest standards.

Poole store has been involved with Electric bikes from the start, the team are up to date with all systems from Bosch, Shimano Steps, Brose and Yamaha.

We carry out software updates and service all E-Bikes which have been supplied by Primera.

Call 01202 749674 to make a booking.

Poole store is very much a place for enthusiasts who want a relaxed atmosphere, Clive, Vince and Jon are front of the house and love all things cycling. It’s a fun environment but with lots of serious bikes and equipment. In the workshop, you will find Paul and Sam, both cycling crazy Sam can be found training hard or racing for the shop team most weekends whilst Paul will be out on the trails enjoying the amazing local terrain.

Meet the Poole Team

Clive Hillsdon, Poole Store Manager

Vicente Aragones, Poole Store Sales

Paul Grigsby, Poole Store Mechanic

Sam Wadsley, Poole Store Mechanic & Race Team Member

183 Bournemouth Road
Parkstone
Poole
BH14 9HT

Opening Times

Monday - Saturday
9:00am - 5:30pm

Get Directions info@primera-sports.com 01202 749674