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Primera Sports

As dedicated bike lovers and cyclists, it only made sense for us to have our own cycling merch. Our daily contact with all things bikes gives us an advanced understanding of the industry. With our initial aim to start small and go big, Primera bikes are now the go-to. On top of that, we have also released a range of Primera Sports cycling merch. These include Primera water bottles, clothing, and our popular team cap.

When you purchase our Primera Sports T-shirts and facemasks, we are also donating the profits to Dorset Mind Mental Health and The Steve Bernard Foundation. Perfect for giving as a gift or treating yourself while giving to a great cause.

  • Primera Sports
  • 2022
Gift Voucher



At Primera Sports, we are leading official dealers in the UK for a broad range of cycling brands. We also build custom bikes in Bournemouth and Poole. So no matter your cycling needs, we can help. For specialist Primera bikes, fittings, or expert advice, pop into either our bike shop in Poole or Bournemouth to view items in store. To speak to us directly, call 01202 775588.