Primera has always been run by cyclists for cyclists.

We pride ourselves on providing the best customer service in the industry. Our staff are all avid cyclists that ride the kit you want to own and can offer an unbiased opinion and feedback, so you get the best experience possible. Meet our staff below.

We are always looking to expand so if you would like to work for Primera don't hesitate to get in contact


Joe Temple

Bournemouth Store Manager 

Years Riding - 7

Current Bike - Specialized Levo Expert Carbon


Clive Hillsdon  

Poole store Manager

Years Riding - 18

Current Bike - Cinelli custom Vigorelli



Jacob Aries

Bournemouth Store Sales 

Years Riding - 6 

Current Bike's - Kuota Kahn / Orbea Alma M50 



Mark Munday

Bournemouth Store Sales

Years Riding - 35

Current bike - Custom Built Specialized Turbo Levo 



Jon Evans

Bournemouth Store Bike Fitter / Sales 

Years Riding - 7

Current Bike - Custom built Specialized S-Works Tarmac SL6 Sagan superstar / Specialized Tarmac SL6 Pro (winter bike!) 


Vicente Aragones

Poole Store Sales


Years Riding - 36

Current bike - Specialized Stumpjumper Expert carbon FSR / Specialized Sequoia Elite 




Stephen Hassell

Bournemouth Store Mechanic

Years Riding - 40

Current Bike - Specialized Stumpjumper custom built



Jay Roberts

Bournemouth Store Mechanic

Years Riding- 30

Current Bike - Custom Specialized Langster


Paul Jones 

Bournemouth Store Mechanic / Race Team


Years Riding - 27

Current Bike - Specialized S-Works Shiv custom build


Sam Wadsley

Bournemouth Store Mechanic / Race Team 

Years Riding - 6

Current Bike - Specialized S-Works Tarmac 



Paul Grigsby 

Poole Store Mechanic

Years Riding - 22 

Current Bike - Specialized Allez

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