Electric road bikes

Electric road bikes are getting people out further and faster than ever before and Primera sports offer the best selection and service for electric road bikes in Dorset



Being based in Bournemouth in the heart of Dorset we have the perfect location for you to come and see the largest selection of electric road bikes in the UK. We carry the best choice of E-Road Bikes in the UK from all the leading brands, Cannondale, Cube, Orbea, Bianchi, Wilier, Pinarello plus more brands joining us in the near future.width=100%

We have all the major brands in stock running the latest motors and batteries from the major brands such as Bosch, Brose, Yamaha, Shimano and many more.


 Dealing with all the latest brands means that we have the staff that are fully trained and up to date to keep your new electric road bike running as smooth as possible. We have a fully equipped workshop facility, running all the latest diagnostic and software updates. 

  Come and have a talk to the leading Electric bike specialist in the Poole, Bournemouth and surrounding areas. We will be able to help you find your new Electric road bike now.  


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