Electric Bikes Bournemouth

Electric bikes in Bournemouth and Poole

Primera sports offers electric bikes for every occasion from Road, Mountain and Hybrid bikes. With our extensive showroom in Bournemouth and Poole offering you the best choice in the whole of the UK. We are very passionate about the new generation of E-Bikes and see it as a fantastic and fun way to get about. Our shop floor sales advisors all use E-Bikes and know every system inside out! We were the first company on the South Coast to take electric bikes serious and in doing so we have experience in all motor systems. We are fully trained in Shimano, Bosch, Yamaha and Brose and carry out software updates. 


Electric road Bikes


We offer the best selection of  Electric road bikes in Bournemouth with six brands to choose from including Pinarello, Cube, Bianchi, Wilier, Cannondale and Orbea.

Electric road bikes offer you the opportunity to expand your riding and get out for longer, you can explore, enjoy and push your limits with the assistance of a motor, keep up with your friends and get fitter while enjoying being outdoors. Customer feedback tells us that people who ride e-bikes are getting fitter due to the increased fun which gets them out more often.

Cycling is not only good for your body but also your mind!

Take a look at the video below to see what an E-Road bike can do for you!


Click the button below to explore the range of electric road bikes we have on offer. 


Electric Mountain Bikes

Electric Mountain bikes are about as much fun as you can have on a bike.

The power and control the bikes offer bring a sense of adventure that you would have not felt before. You have 3 power modes with excellent battery life in all 3. We normally keep ours on Turbo mode with maximum fun as you pedal out of each bend on the tracks. I ride a Specialized Turbo Levo which is sheer fun, 4 hour rides are about the longest I do but you can do further with the introduction of the new 700 battery. 

We love exploring the local area around Dorset and further afield, trips to bike parks are now even more fun.

We use electric mountain bikes in store and have expert staff to assist you in the huge range we have on offer for you.

Our top pick for you is the Merida EOneSixty, silky smooth Shimano motor and dream build components, the ultimate E-MTB. 


With the different types of drive system from Bosch, Brose, Shimano and Yamaha it can be a confusing situation trying to find a system that works for you. With our extensive Electric bike showroom in Bournemouth and Poole we have every system in stock for you too look at and have a short road test around the block. 

Take a look at our huge range below and come into our Dorset based shops to get your new electric mountain bike.


Electric Hybrid Bikes


Electric hybrids offer the versatility you are looking for in a bike. They can take you down to the south of France on a cycling holiday or cut through the traffic on your daily commute saving you time and money in the process. E-Hybrid customers are all looking for something different, step through frames through to very sleek flat bar sports bikes. Very popular with Motorhome expolrers as you can leave your home on the camp site while you explore the local areas with the joy of an e-bike. 

The full range of Hybrid bikes we have on offer in our Poole and Bournemouth branches can help you decide what bike is the best for you. come instore to have a look at what we   



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