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Cervélo started life back in 1995 by Phil White and Gerard Vroomen. Two designers who have both worked in bicycle design. The first project they worked on was with the Italian time trial rider Gianni Bugano who wanted the fastest time trial bike available. The end result was so radical that his sponsors wouldn’t let him race it!

From this they created some very aero dynamic TT bikes using aluminium; this lead to the P3 which has won more time trials and triathlons than any other bike in history.

As well as time trial and triathlon bikes they were also producing some very fast road race bikes and the soloist was one the bike that paved the way for aero race bikes in the pro peloton. The Cervelo R3 road bike followed this bike which used the famous squoval tubing producing a very light yet comfortable road race bike.

I can remember when Primera first started to stock Cervélo bikes they were an instant hit, this was down to the excellent design, low weight and the fact they were just so fast! When they first appeared in the UK they were only available as frame sets but now you can buy them as complete bikes making them more affordable but with no compromise in quality.

We have various Primera team riders and staff members riding Cervélo bikes so we have a very good understanding of the brand and their products so if you have any questions please get in touch.

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