With Black Friday just around the corner, it's the perfect time to have a look for that bargain bit of cycling kit. At Primera Sports we always strive to offer you the best prices, so we have created some amazing bike deals for you. Although our deals will be around for longer than just this week, don’t let this slow you down - these bike deals are a one-off and once they are gone, they are gone! 

Let's have a closer look at our Black Friday bike discounts and some of the fantastic bikes included.


  •  Specialized Expert Stumpjumper

First up we have the amazing Specialized Expert Stumpjumper, with a full carbon frame, carbon wheels and the best components you could ask for. We have this bike available in two frame sizes; medium and large. This is the perfect bike if you want one bike to do it all.

With amazing pedalling characteristics and the geometry that will give you confidence when the trail gets steep. In our opinion, this could be the ultimate UK trail bike.

This bike has a not to be missed discount of 42% off! Making this a Black Friday bike discount you can't say no to - Was £5150 NOW ONLY £3000



  • Cannondale Synapse Carbon SE

Next up we have a Cannondale Synapse Carbon SE. This full carbon road bike offers a ride that is silky smooth. Save technology is built into this bike offering anti-vibration and flex through the oval-shaped chain stay and fork legs. This keeps you fresh on the bike for those long days our exploring the amazing local roads.

Have a look at this bike if you are after a versatile road bike that can load up for a bike-packing adventure or beat your PB on your local loop.

This bike has an amazing discount of 40% off – one of our biggest road bike offers! Was - £3249.99 NOW ONLY - £1950! This bike is available in a size 54cm. 


  • Cube Stereo Hybrid 140 race 500 mountain bike

If you’re looking for an amazing e-bike offer then take a look at this bargain. The Cube Stereo Hybrid 140 race 500 mountain bike. This electric bike offers you the ability to go anywhere. With its big 500wh battery and Bosch drive unit, this bike is built to take you on the ultimate adventure.

With Fox suspension front and rear this bike will cope with any trail you point it down. This bike will be the perfect companion for big days out exploring the more remote trails of helping you reach your new goal.

Grab this bike whilst you can with only one left in a size 18”. Was - £3599 NOW ONLY - £2800!


  • Cannondale SUPER X cross bike

Finally, for our final Black Friday bike discount, we have this perfect winter bike. The Cannondale SUPER X cross bike. This bike can tackle anything with modern geometry offering a fast and confident ride. With loads of clearance for big tyres and a featherweight frame, this could be your ultimate winter bike, your new gravel bike, or even one to a local cx race.

This cyclocross bike comes equipped with SRAM's all-new 1X apex drive train keeping maintenance simple and weight down to a minimum. This bike is available in 56cm with just one left at this amazing price.

Save 30% on this bike today! With our Black Friday bike discount this bike is now only £1750, down from £2499.99.

Be quick as these bikes will not stay for long – call us on 01202 775588 or email info@primera-sports.com. If you have any questions, speak to one of our team on Live Chat, or visit our bike shop in Bournemouth or Poole to see the full range of E-bike offers we have available in store.

Be quick as these bikes will not stay for long - 01202 775588 - info@primera-sports.com