When you think of Swiss what do you think? Watches, Chocolate or precision. What you should be thinking about is BMC bikes. This Swiss brand is coming to Primera soon and we are very happy to have this brand on board.


First off lets have a look at the history of the brand and how they have got to where they are now. The brand started off in 1984 as a bike manufacturing company building Raleigh bikes until 1994 when the BMC brand was born. 2002 is another landmark for the brand when they developed the team machine with Phonak race team. 2004 their legendary time machine TT01 gets launched and features in the tour de France winning time trial stages. 2010 BMC opens their IMPEC Lab in Switzerland offering the most advance carbon fibre and composite manufacturing and development. 2015 BMC Team wins the UCI time trial world champs and three stages of the TDF! And in 2017 Greg van Avermaet wins the Paris Roubaix aboard the team machine SLR Disc cementing this bike and the benchmark for disc road bikes.


We have taken on BMC to offer a premium bike with no compromises that compares with Pinarello and S-Works bikes that we can offer to you. The bikes are all developed in the Swiss Alps fine tuning the frames and creating bikes that are unparalleled in all road situations from descending to climbing and flat efforts. BMC also have a state of the art R&D development centre with some of the smartest minds in the industry creating carbon lay ups and technology that is specific to their bikes and industry leading.



BMC set out with the goal of making the most premium product available to enrich your ride not just creating a tool for you to get out and ride. They believe in the ethos of the devil is in the detail so they will leave no stone unturned to create a truly perfect bike. Whether you are a pro level racer or just riding for the joy of it when you get on a BMC you will notice the difference and never look back.


Lets have a look at some of the bikes we will be getting in-store very soon.


- First off we have the TEAM MACHINE SLR DISC

 The Teammachine has won them all: the Tour de France, the Olympics, World Champions, and Classics. Nobody knows the Teammachine better than the pros who ride and vouch for it. They have taken their insight and combined it with the new peloton-standard of disc brakes to create the ultimate race bike.


SLR01 Disc

Repeated design refinements have retained the Teammachine's crown for the world's most race-tuned balance of weight, stiffness, and compliance. Constructed with 01 Premium Carbon, ACE and TCC Technologies, our ICS cockpit, and D-Shaped seatpost, the Teammachine SLR01 Disc delivers optimum performance and integration for the modern road racer. 


SLR02 Disc

Sharing all of the valued design features of the SLR01 model, the Teammachine SLR02 Disc is engineered with our lightweight 02 Carbon, ACE Technology, and a D-Shaped carbon seatpost. Race-tuned compliance and the addition of disc brakes delivers precision handling and control. 


-For people looking for more comfort but no drop in performance then the ROAD MACHINE DISC  

From axle to axle, the new Roadmachine delivers sleek, integrated technologies that hint at free speed from every angle, perfect for those long, legendary days in the saddle. 



The Roadmachine 01's Premium Carbon frame has been refined with their Integrated Cockpit System, as well as their compliance-enhancing ACT and TCC Endurance technologies where it counts. One bike to do it all: ride fast, ride far, on smooth pavement or rough back roads–this is the high performance all-arounder of BMC's road collection.



Sharing many of the same technologies as the Roadmachine 01, the Roadmachine 02 has been engineered with 02 Carbon, featuring Angle Compliance Technology in the seatstays, fork, and seatpost. TCC Endurance technology ensures that this bike is capable of the most legendary days of riding in comfort.



Years of studying the needs of multi-sport athletes, combined with repeated aerodynamic refinements, have made the Timemachine the new benchmark for triathlon-specific equipment. With superior tube shaping, maximum component integration, and an extensive rider positioning system, the all-new Timemachine is tailor-made for triathletes.



Pure speed doesn't have to be impractical

With a dedicated focus on triathlons and time trials, the Timemachine 01 frame is engineered using our SubA concept, which emphasizes aero tube shaping, cable integration, and versatile position-specific componentry. For added ease, we've designed the cockpit to disassemble easily, making traveling simple.



The Timemachine 02, developed in collaboration with aerodynamics experts, provides unmatched speed and stability in crosswinds. The 02 features a traditional aero fork, internal cable routing, rear storage box and integrated fuel options for the high-performance athlete. From Kona to your local time trial, it's built to beat the clock.



Going fast calls for stopping fast

We took all the key features found in our class-leading Timemachine, such as unrivalled adjustability and component integration, and added the new industry standard of disc brakes. The Timemachine 01 Disc offers improved handling and control on the most technically demanding courses, giving you yet another advantage over the clock. Trust us, we did our research.


We are all very excited about working with BMC and offering you these phenomenal bikes. If you are interested in any of the BMC bikes give us a call to discuss the options. 01202 775588 - All the bikes are available on 0% Finance and spread the cost up to 36 Months