The Paris-  Roubaix is over for another year and one bike came out on top. The ALL NEW Specialized Roubaix.

Its not just winning races its coming in hot in the top 10 as well! 5 S-Works Roubaix bikes in the top 8 places! Now that is impressive by anyone's standards.....


We love the new Roubaix at Primera Sports. The race pedigree of this bike is reinforced taking a huge 7 titles since it release. 

The 2019 Paris - Roubaix was not an easy race to win this year. With the race creating the drama it usually does.

 As legendary an individual as Philippe Gilbert is, he may not have won yesterday were it not for yet another tactical masterclass from his Deceuninck – Quick-Step team. Yves Lampaert was especially instrumental. By managing to mark Peter Sagan (Bora-Hansgrohe), Wout Van Aert (Jumbo-Visma) and Sep Vanmarcke (EF Education First) as they joined Gilbert and Politt at the front of the race, he ensured Deceuninck – Quick-Step had a crucial numerical advantage in the decisive break.


The man of the race for us was Mr Wout Van Aert having only just made it back to the peloton following a puncture, he was forced into another sole pursuit after crashing on a seemingly benign stretch of tarmac.

Remarkably, he not only bridged up to the peloton some 10km later, but still had the legs make the key selection, as if to send a message of ‘anything-you-can-do-I-can-do-better’ to his rival Mathieu van der Poel (Corendon-Circus) following his similar stunning comeback at Flanders last week.

The new Specialized Roubaix is in stock and available now. We have everything from the S-Works to the Sport models with a budget to suit everyone.


Our favourite model is the SAGAN S-Works Model.

With the Sagan Collection, they've developed two different personalities of Peter’s racing style and transformed them into a collection of products, Overexposed and Underexposed. The Overexposed collection highlights the “star-of-the-show” side of Peter, with loud, yet elegant, silvers with touches of rainbows. Meanwhile, the Underexposed Collection represents the reserved,“below the radar” Peter with blacks, greys, and rainbows. Of course, each piece uses only the highest quality materials.

You wanted the best bike money can buy, and this S-Works delivers. It's spec’d with full Shimano Dura-Ace Di2, the World-Tour-level Roval CLX 50 carbon fiber wheels, the all-new S-Works Pavé seatpost, and S-Works from head-to-toe on everything from the Power saddle to the 28mm Turbo Cotton tires. It’s absolute perfection.


And also the ROUBAIX EXPERT provides a stunning build.


The new frame delivers compliance without compromise via the perfect balance of aerodynamics, light overall weight, compliance, and Rider-First Engineering™. With tube shapes that were born in a FreeFoil Shape Library and validated in the Win Tunnel, the new Roubaix’s as aero as the Tarmac SL6. Meanwhile, to ensure the weight and ride quality, Specialized turned to a Rider-First Engineered™ design to deliver optimal stiffness and compliance across all sizes, from 44 to 64cm. Of course, the frame has shed some serious weight in the process. And to prep you for your own Hell of the North, we’ve made room for 33mm tires.


If you want to talk to us about any of the Specialized Roubaix range then please get in touch.

01202 775588 /01202 749674