We have always had the best bikes in-store at Primera.

we offer brands from Specialized, Cannondale, Pinarello, Bianchi and many many more. Take a look below at some bikes that are in store and ready for you that have got the staff excited.  

Focus Izalco Max Di2




Staking its claim in the ultimate lightweight category, the frame of our Izalco Max weighs just 750 grams.


Field-tested and proven by the countless successes of our UCI World Tour teams: the IZALCO MAX meets the highest demands.


The high-tech Izalco Max sets new standards as the lightest frame on the market to feature disc brakes.


Specialized Roubaix Pro


The Roubaix provides the perfect balance between compliance and performance. The future shock system at the front might seem a bit different at first but after a good test ride around the quiet back lanes of North Dorset, we really began to appreciate how good it is. The lower end is built to perform much like a Tarmac but as you move up towards the seatpost, bars and headset you begin to witness how superb the future shock is. Every bump in the road just felt like the smooth tarmac of an airport runway, we were just missing the 30-degree temperatures! 

The different models of the Roubaix offer a specification to suit everyone. Carbon wheels or electronic gearing, the Roubaix will cover just about everything. Everyone who has left the shop with one of these spectacular bikes hasn't found anything to fault. We have only heard good responses about how smooth the ride quality is and how responsive it is up a climb, the perfect recipe for an endurance road bike. The 2018 range has once again impressed us with the latest in Shimano gearing technology.

Cannondale Synapse Ultegra Di2 




The Cannondale 'Synapse' name has been around since before time but every year it seems it's ahead of its time. 2018 has seen a full redesign and a large modernisation across the range. The alloy models have a new geometry set up and an improved frame design, the carbon models once again feature new higher modular carbon constructions. Some of the disc models have taken a step up with bolt thru systems and new handlebar and stem combo's whilst others have had fork redesigns with quick and easy QR systems.


We've all riden the Synapse here at Primera and can confirm that this is one of the best in class at providing a lightweight, high spec'd endurance road bike, capable of pushing out a high speed with little effort. 

Specialized Stumpjumper Expert


If your idea of trail riding follows the philosophy of ""go big or go home,"" you simply can't beat the agility and responsiveness that a 650b wheels provide. Knowing this, we built our Stumpjumper Expert 650b to be the ultimate all-rounder trail bike.


It features our FACT 9m carbon fibre for the bulk of the construction in order to provide an ultra-lightweight, strong, and stiff frame. The carbon moulding process also allowed us to revolutionize how you carry your trail essentials with the all-new SWAT™ Door found at the down tube. This compartment will fit a tube, a tool, and pump without rattling or compromising the structural integrity of the frame.

Tell 01202 775588 - Email info@primera-sports.com