Just in time for summer we have the ultimate gravel brand. 

Welcome to Primera OPEN. 


This is not just any gravel bike brand. They have a very small range and for good reason. They want to create the best bike available, and they have. 

The 3 members of the U.P. (Unbeaten Path) family all combine a road riding position with clearance for mountain bike tyres. Get out of town on asphalt, hit the gravel roads or switch to single track. Your position gets you there fast; the big tyres make you unstoppable. 


The frame is available in three versions:



The Classic U.P. with 3T Luteus II fork and post-mount disc brakes



The New U.P. with OPEN U-Turn fork and flat-mount disc brakes



The superlight U.P.P.E.R. with OPEN U-turn fork and flat-mount disc brakes

 Every U.P. and U.P.P.E.R. shares the same shape and geometry for it's intended use and most importantly: tire clearance. But they differ in layup, weight, fork, disc brake mounts, thru-axles and colour. 

The bikes have won numerous awards from design to innovation and best in test. Here are just a few awards that have been won by the bike. 

Design & Innovation Award

“Since its launch two years ago, the OPEN U.P. has been considered a pioneer and it has since become the symbol of a fast-growing bike movement. It fills the void between road bikes and mountain bikes.

The frameset of the OPEN NEW U.P. is now 130 grams lighter and comes with some important updates to its design.

Depending on the spec, the new U. P. is the perfect companion for long road rides, gravel adventures, cyclocross races or daily commuting battles in the urban jungle. The OPEN NEW U.P. is still the benchmark against which all gravel bikes have to compete.” 

Eurobike Gold Award

“Apart from the frame’s attractive, eye-catching design, this cross bike’s open concept is value for money because it allows the attachment of different wheel sizes and types of tyre. Therefore, the U.P. is especially good at handling different sorts of terrain.” 


We have got two frames in stock and they are stunning. This bike would be the perfect addition to any garage. With the added versatility that is on offer with huge tyre clearance and fast riding position on offer. 

The bike can be used as a one bike for everything with the ability to run 700c and 650b wheels. Run the 700c wheels and head out on the tarmac or switch out to 650B and go off and explore the unbeaten path. 

Tyre clearance is one of the best parts about these frames they have been designed in such a way that they can be run with both wheel sizes without effecting the ride characteristic of the bike.  


Another thing you will notice are the rear stays on the bike with lateral stiffness being key whilst retaining vertical compliance, they have created this so it stays vertically to provide compliance and extra lateral layup and rock solid performance.

Enough about the tech specs of these bikes. We live in the perfect area for a fun, fast gravel bike. With hundreds of miles on offer in the New Forest National Park and the Perbeck hills.


We can offer full builds with all the latest components and completely tailored to you. All builds are available on 0% Finance with up to 36 Months [sts]. We have over 25 years of experience in building custom bikes and your new dream bike will be in safe hands with the team at Primera Sports. 

Take a closer look at the bike on-line and give us a call for more details 01202 775588 - 01202 749674