Cube bikes at Primera Sports


2017 sees us take on another brand of bikes, we are always looking for new products for our customers and when Cube approached us we where very happy to oblige. Models we have seen so far look fantastic and at very attractive prices. We have been stocking the Cube Reaction 500 Electric bikes which is a very quick yet nimble machine. All the Cube electric bikes use the Bosch power system which gives a very smooth ride and extremely reliable. Every customer who has ridden one always comes back smiling.




The mountain bike range has also proved very popular, from hardtail bikes through to full suspension they all look really smart and performance has been impressive to say the least. The Cube Stereo 120 full suspension has been received really well and feedback has proved very confidence inspiring. All Cube bikes are available on 0% Finance so you do have the option to spread the payments. Cube bikes on cyclescheme is also available, if you need anymore information get in touch 01202 775588 –




Road bikes are one area which Primera is very strong in. We offer a full bike fitting service using the Retul and BG system which certainly gets you at one with your bike and can also help recover from cycling related injuries.




If you are looking for a new road bike we stock a range of fast race bikes or some which are designed to give a more forgiving ride. The bikes built for more comfort are still designed to be fast and responsive, but come with a slightly taller head tube and slightly wider tyres to give a more relaxed feel. The 2017 Cube Attain GTC range which is a more comfort based bike, and comes with a carbon frame, Mavic wheels and Shimano 105 groupset for £1399.99.


Pop in to our Bournemouth or Poole store where we will be very happy to run through the entire Cube range of bikes.


Bournemouth store 01202 775588

Poole store 01202 749674