We love building Pinarello's and when we are commisioned by a customer to build this bike we got excited. Every time we have a custom build like this go through our workshop we can't wait for it to be finished.




We love using Shimano to build these high-end machines. This particular build uses Shimano's top tier Dura-Ace Di2, With its silky smooth operation and endless custom options its a dream for the ultimate build and is as reliable as the day is long.




The F10 has always been a favourite of ours at Primera ever since its first release. Over its predecessor the F8 it has some key benefits. The most noticeable is the increase in stiffness and aerodynamic advantage. You gain an extra 0.8 sec/KM that means you gain 2mins over 150km. Your mates will never be able to catch you again!


If you are thinking about building your dream bike now is the perfect time. We offer a massive range of brands from Italy such as Wilier, Bianchi, Pinarello, Kuota and Colnago. We also offer the best American brands such as Specialized, Cannondale and Lynsky Titanium and everything in between. 

Give our experts a call on 01202 775588 to get a quote that will not be beaten and we will be able to make any bike you could possibly dream of.