Time for more passion in our lives! 
Primera started as an Italian Road Bike shop some 25 years ago, it was only a matter of time before the celeste bikes made a return to our portfolio!
There is always something special about an Italian road bike, they certainly know how to produce bikes with flair which ride every bit as good as they look. Cars, Bikes & Motorbikes the Italians just know how to get the WOW factor, masters of design with a proven record of producing world class race winning bikes.
Bianchi was formed in 1885 and as you would expect the brand has many world class road wins to it's name.

- 12 Giro d’Italia
- 3 Tour de France
- 2 Vuelta de España
- 19 Milano-Sanremo
- 16 Giro di Lombardia
- 7 Paris-Roubaix
- 4 Liegi-Bastogne-Liegi
- 5 Flèche Wallonne
- 4 Amstel Gold Race
- 1 Paris-Tours
- 4 Grand Prix
- 2 Tour of Switzerland
- 2 Tour of Germany
- 5 World Championship - Road
- 6 World Championships - Track
- 2 Tour du Pays Basque
- 1 UCI Pro Tour
- 2 Gand Wevelgem 
How does that read for a winning track record! We have been following production over the past few years and the time seemed right to get back together. Lots of impressive models are available for the new season and we have been testing some of them to see how they ride. Once ridden we knew we had to get them added to our Italian stable. Performance is second to none, looks are simply stunning! Take a close look at the very sleek aero lines, they are not just a thing of beauty though.
Some of our Primera team have been involved in cycle racing for many years and have ridden virtually every serious brand in production, we feel Bianchi have something for everyone. All our staff race or ride for pleasure, whether competing at National level Road Races or Sportive events, we all love our cycling and appreciate a well performing bike. It's not just about buying your bike and taking it away! We carry out a full professional bike fitting with every bike we sell, this transforms your riding and makes sure you get the best experience in-store and while out riding. You can spend £10,000 on a bike but if it doesn’t fit it will not ride well. Avoid disappointment and buy from an experienced shop. 

All bikes going live on our website very soon! Call 01202 775588 for more details.

Road Performance Bikes

Endurance Road Bikes