With only 10 days to go, we can look forward to some more exclusive items on the day.  

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11 Days to go till the 2018 Expo

Published on 23.10.2018

with 11 days to go, we are looking forward to seeing you all at the 2018 EXPO as the anticipation builds

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Pinarello is one of our most loved brands at Primera and they are pulling out all the stops for this year's Expo!

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If you like gravel, you are going to love the 2019 Specialized Diverge!!

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Whats going on at the expo?

Published on 04.10.2018

Take a look at what you can expect to see at the expo! 

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Lightweight Framesets Drop

Published on 28.09.2018

At Primera, we are surrounded by the best kit in the industry but then sometimes something comes through that gets us really excited! 

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After a recent trip to catch up with Team Sky we came back with a couple of very special machines.

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EXPO 2018

Published on 17.09.2018

Its that time of year again when we take over the BIC and put on the best free bike show of the year. 

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As Autumn approaches the gravel tracks are looking more inviting than ever

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E-Road bikes are coming fast!

Published on 10.08.2018

Something for everyone, from Bosch systems with a range of over 200 kilometres to super light bikes with hill assistance, it’s all landing very soon

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