Primera has always been and always will be the bike shop to go to get the best service and unbeatable prices. With the internet being a minefield of stores and prices we are going to make your life a lot easier to get the best deal. You will still receive the 5-star customer service you have come to expect from us at Primera with a price that is unbeatable!


How does it work? 

You have found your dream bike, but have found it cheaper at one of our competitors, don't panic follow these steps and we will endeavour to price match your new bike.

All you have to do is give us a call on 01202 775588 / 01202 749674 or email us on give us the details of the bike and if it meets our criteria we can price match the bike for you.

Things you need to note

  • Must be an identical item that we are price matching Colour, Size ext.
  • Must be a UK based company that deals directly with the general public.
  • Cannot be used in conjunction with any other offer.
  • Cannot be used in conjunction with finance or cycle to work vouchers.
  • Primera reserves the right to decline price matches at our discretion.
  • Only available to UK customers.
  • Has to be publically advertised online.
  • Price match has to be on a UK company. 

If you need any more information do not hesitate to get in contact, You have nothing to lose!


Terms and conditions: only available on 2019 bikes, the discount can not be used with any cycle to work scheme or finance. Excludes some brands. Primera can end this offer at any time. 

2019 discount Codes

We are offering you a discount code that can't be missed on 2019 bikes.  We are offering a  massive 10% off selected models.


For more information on how to claim your discount call 01202 775588

*excludes certain brands*