Electric bikes in Bournemouth and Poole Primera sports offers electric bikes for every occasion from Road, Mountain and Hybrid bikes. With our extensive showroom in Bournemouth and Poole offering you the best choice in the whole of the UK. We are very passionate about the new generation of E-Bikes and see it as a fantastic and fun way to get about. Our shop floor sales advisors all use E-Bikes and know every system inside out! We were the first company on the South Coast to take electric bikes serious and in doing so we have experience in all motor systems. We are fully trained in Shimano, Bosch, Yamaha and Brose and carry out software updates.