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Looking to buy a new bike?

At Primera Sports we love bikes and we know that buying a new bike is a big decision, a decision that shouldn’t be taken lightly.

Our expert and knowledgeable team are here to make your buying process as smooth as possible, and we will always give the buyer advice to ensure that what you choose will deliver exactly what you need.

Looking for a world class Road, Mountain, Triathlon or track bike? Your search stops at Primera Sports, where we stock only the best brands!

We even stock electric and children’s bikes so you are sure to find the perfect product no matter your needs. Get fantastic deals on a huge range of world-class bikes with free UK delivery & 0% finance options.

Got a question? Just ask us and we’ll get back to you or come to Primera Sports and get your perfect bike today or shop online!

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