Primera Sports Bike Shop, Bournemouth


Welcome to Primera - Bournemouth  

This is our larger shop of the two. We have been in this building for over 25 years and definitely feels like home. We carry a great range of bikes from £300.00 for your first bike through to your £20,000.00 super custom build. Our Bournemouth staff are all super friendly and knowledgeable who cycle every day. It's a way of life for us from commuting to road racing, we do it all. We carry all of our brands here and also have a bike fit studio with a fully trained fitter. We do offer a free bike fitting with all new bikes but also perform more in depth fittings such as the Retul system and BG fitting. These are more comprehensive fittings that cover flexibility and existing injury's.
We have 3 mechanics on-site who carry out a range of services from general mechanics, wheel building to E-Bike updates. Some of our mechanics have been with us for over 15 years and during this time built very strong relationships with customers.
To keep you comfortable in all weathers we have a very impressive clothing section including shorts, tights, jerseys, glasses, waterproof jackets, socks, fact everything you could possibly want to make your cycling better.    

Primera in Bournemouth have been voted top Electric Bike Dealer in the UK. We take E-Bikes very serious as we have seen it change peoples lives, it's a very exciting development in cycling and we are fully trained with all systems. 

Joe is our manager with Mark, Jacob, Darren and Tom joining him in sales.
The workshop is run by Steve and Jay with Paul making up the tech team.


Primera Sports
244 Charminster Road


Tel:   01202 775588


Opening Times:
Monday - Saturday 9:00am - 5:30pm


Premier electric bike dealer in Bournemouth and Poole. Electric bike dealer of the year for the UK.

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