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Primera Sports is the leading specialist UK cycle shop.  We are based on the South Coast and can cater for all disciplines of cycling. The shop is full of bikes, equipment and clothing from leading brands.

Unlike most cycle shops which are owned by large investment companies, Primera is a store with its feet firmly on the ground and understands the passion cyclists feel for their bikes. We are very proud of our knowledgeable, friendly staff and our priority is always to give the best customer service possible. Primera is a family-owned and run business whose aim is to keep offering a great personalised service, raise money for local charities and support cyclists of all levels. Commuting to work, racing or riding for pure please, every cyclist is very important to us and we want to see everyone enjoying being on two wheels. about-primera-sports

Primera has always been run by cyclists for cyclists.

We pride ourselves on providing the best customer service in the industry. Our staff are all avid cyclists that ride the kit you want to own and can offer an unbiased opinion and feedback, so you get the best experience possible. Meet our staff below.

We are always looking to expand so if you would like to work for Primera don’t hesitate to get in contact

Our Team

Joe Temple, Bournemouth Store Manager

Clive Hillsdon, Poole Store Manager

Jacob Aries, Bournemouth Store Sales

Mark Munday, Bournemouth Store Sales

Vicente Aragones, Poole Store Sales

Stephen Hassell, Bournemouth Store Mechanic

Jay Roberts, Bournemouth Store Mechanic

Paul Jones, Bournemouth Store Mechanic & Race Team

Sam Wadsley, Bournemouth Store Mechanic & Race Team

Paul Grigsby, Poole Store Mechanic