We are the leading bike shop in Bournemouth and Poole. We take our customer service extremely serious and aim to give our visitors the best service possible. After 26 years of being one of the leading bike shops in the UK, 2019 is now underway and we have two great teams in each store ready to give you top service. 

Primera Sports is a bike shop based on the South Coast in Dorset, UK. We have one store in Charminster, Bournemouth, and another in Parkstone, Poole. This section is to give you more information about Primera Sports. Primera are the leading bike shop for Electric Bikes.....

Primera Sports are main UK dealers for Electric Bikes, Specialized Bikes, Cannondale Bikes, Cube Bikes, Pinarello Bikes, Argon 18 Bikes, Bianchi Bikes, Orro Bikes, Orange Bikes, Lapierre Bikes, Endura Clothing.   

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