About Us

Primera Sports is a bike shop based on the South Coast in Dorset, UK. We have one store in Charminster, Bournemouth, and another in Parkstone, Poole. This section is to give you more information about Primera Sports.

Primera Sports are authorized dealers of Specialized Bikes, Assos Clothing and GoPro cameras. We also deal in road, mountain and triathlon bikes & frames including, Cervelo bikesand Cannondale road bikes, Kuota bikes, Gore bike wear, Specialized cycling products and zipp wheels.

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