We have a great team of riders racing under our Primera colours!
We have teamed up with TrainingBible Coaching UK together we've launched Team Primera-TBCUK.
Our aim is to be a one-stop resource for triathletes, cyclists and runners, providing you with all you need, to be the best at the sport you love!
For full details of joining our team just click here!
Follow the team on Facebook for team news and photos
Primera Sports new Road Race Team for 2012 - The four man squad, Jason Eastwood, Ian Legg, Will Stephenson & Toby Neave will be racing road and track!
Downhill - Primera Downhill rider Ben Deakin will again be racing in 2012 on his Specialized Demo Bike.
Our riders use some of the top bikes from leading manufacturers in the industry such as Specialized, Cannondale and Cervelo. These brands along with Trek Bikes & Lapierre bikes and a whole range of specialist clothing can be found both in our stores and online. To find out more, give us a call on 01202 775588