
We have a great team of riders racing under our Primera colours!
We have teamed up with TrainingBible Coaching UK together we've launched Team Primera-TBCUK.
Our aim is to be a one-stop resource for triathletes, cyclists and runners, providing you with all you need, to be the best at the sport you love!

For full details of joining our team just click here!

Follow the team on Facebook for team news and photos



Our riders use some of the top bikes from leading manufacturers in the industry such as Specialized, Cannondale and Cervelo. These brands along with Marin bikes, Trek Bikes, Lapierre bikes and a whole range of specialist clothing can be found both in our stores and online. To find out more, give us a call on 01202 775588