You can apply for 0% finance in-store or on the phone, it’s a very popular way to pay for your new bike and spread the cost! You can call us now on 01202 775588 and we can talk you through an application which only takes 5 minutes. You can also call our Poole store on 01202 749674. Alternatively fill your details above and one of our team will be in contact shortly to discuss further.
£487.50 a month
WE PRICE MATCH - FREE ACCESSORIES - FREE DELIVERY
01202 775588 - 01202 749674
Are you are looking to build a new machine which feels fast yet more comfortable than you imagined possible? If so this is the best starting point possible!
Once you have ridden one of these new model Roubaix bikes you can not fail to be impressed. I took one over to Belgium and rode some of the famous cobble sections the big classics use and the bike was amazing. It absorbs so much road shock yet still powers forward when you ride it hard, less tiring over a days riding was also a welcome advantage. If you are not racing but still want a performance bike which will not beat you up it's well worth a look. At Primera we have been building custom bikes for over 25 years which puts you in safe hands. We know what we are doing, we listen to your ideas and then give you the options. You also get a FREE bike fitting with your new bike from our very experienced fitter. If you would like more information you can pop into our Bournemouth store, call us on 01202 775588 or Email us at firstname.lastname@example.org
We are very happy to chat over build options and appreciate it's not a job to rush.
PRIMERA TEAM VERDICT:
The Roubaix provides the perfect balance between compliancy and performance. The future shock system at the front might seem a bit different at first but after a good test ride round the quiet back lanes of North Dorset we really began to appreciate how good it is. The lower end is built to perform much like a Tarmac but as you move up towards the seatpost, bars and headet you begin to witness how superb the future shock is. Every bump in the road just felt like the smooth tarmac of an airport runway, we were just missing the 30 degree temperatures!
The different models of the Roubaix offer a specification to suit everyone. Carbon wheels or electronic gearing, the Roubaix will cover just about everything. Everyone who has left the shop with one of these spectacular bikes hasn't found anything to fault. We have only heard good responses about how smooth the ride quality is and how responsive it is up a climb, the perfect recipe for an endurance road bike. The 2018 range has once again impressed us with the latest in Shimano gearing technology.
Coming fully equipped with the Future Shock, a CeramicSpeed bottom bracket, CG-R seatpost, and a full SWAT™ box, the S-Works Roubaix frameset is the perfect start to your cobble-crushing dream build.
The frame is one of the lightest that we've ever made, and it's been constructed from our top-tier FACT 11r carbon fibre. Its stiffness levels are also off the charts, and compared to the SL4 iteration of yesteryear, you'll experience a whole new, faster, and more efficient geometry. Through some engineering sorcery, however, we've managed to keep the same fit, feel, and position that we've all come to love from the SL4, and kept it consistent throughout the size-range due to our Rider-First Engineered™ construction.
Of course, you're probably thinking, "get on to the suspension thing up front." We call it Future Shock, and essentially, it's a piston in the head tube with 20mm of travel. We developed this technology in partnership with McLaren Applied Technologies, and the result of this are a host of drastic performance improvements, namely in the vertical compliance department. Without giving a physics lecture, we found that focusing on vertical compliance, instead of fork splay, meant that we could improve smoothness, speed, and comfort in one fell swoop. And of all the bikes that we've tested with our Rolling Efficiency Model, the new Roubaix outperforms anything on the market.
- Featuring our Rider-First Engineered™ design that ensures every frame size has the same legendary responsiveness and smooth ride quality that you'd expect from a Roubaix. The S-Works FACT 11r frameset is our highest quality carbon frame, offering the ideal blend of light overall weight and targeted stiffness, while the all-new Future Shock "suspension" system at the cockpit delivers a revolutionary degree of comfort and control.
- An S-Works Roubaix Disc fork is built from our top-end FACT 11r carbon fiber for supreme stiffness, strength, and reactivity, while a thru-axle design only stands to bolster all of the above.
- FACT carbon CG-R seatpost has integrated elastomer inserts that help dissipate road chatter and vibration, without sacrificing responsiveness or power transfer.
- Tech Specs
Frame S-Works FACT 11r carbon, Endurance Geometry, Rider-First Engineered™, 12x142mm thru-axle, Future Shock suspension, 20mm of travel, flat disc mounts Fork S-Works FACT carbon, 12x100mm thru-axle Bottom Bracket OSBB, CeramicSpeed bearings Seatpost Specialized CG-R, FACT carbon, single-bolt, 27.2mm
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UK orders are sent using Royal Mail Tracked 48, Royal Mail Recorded or Royal Mail letter post for small, light orders and Parcelforce for heavier, bulky orders. Please allow approx 2-3 days for delivery after the order has been despatched. Large and heavy items, e.g turbo trainers and work stands, will be sent by Parcelforce (UK Mainland only). Overseas orders are sent using Royal Mail International Signed For service and Royal Mail Airsure service (where permitting). Heavier items e.g. bicycles are sent using Parcelforce Worldwide. Delivery times will vary depending on destination, customs clearance, local postal service etc. Please allow up to 14 working days for delivery. Postage costs include Insurance for the value of the order. Bicycles sent within the UK are sent by Parcelforce 48 Hour Service.